Social Media Club Forms Interim Board of Directors

Jul 9, 2008 Michael Brito

And the very cool thing about this entire situation is that I am on the board. I am very excited to be a part of this project; and I am also humbled that Chris Heuer has asked me to participate. To be on the same list as those listed below is truly an honor. […]

Did you enjoy this article? If so, please subscribe to my blog!

Clicks, Impressions, relationships, conversations: What’s more important?

Jun 24, 2008 Michael Brito

I have asked this question before but in a different way. It was a post I wrote about two months ago, The Holy Grail of Social Media: Conversions or Conversations? My summarizing hypothesis was that social media as a communication channel might not be the best strategy for customer acquisition and/or direct marketing as […]

Did you enjoy this article? If so, please subscribe to my blog!

What are your social media objectives?

Jun 9, 2008 Michael Brito

I just started reading Groundswell and I love it so far. I recommend it to everyone who is involved in social media/blogging/community building. The cool thing is that I was fortunate enough to sit through Jeremiah Owyang’s presentation of the POST method twice; one at Intel and the other at the Cluetrain at 10 event. […]

Did you enjoy this article? If so, please subscribe to my blog!

The Social Media POST: Extra Extra, Read all about it!

May 23, 2008 Michael Brito

Okay, it’s not really what you think; like a newsletter or magazine. POST (aka: the POST Method) is really the most effective acronym ever invented; ever since the four P’s of marketing. It’s a four-step approach that helps marketers define a social media marketing strategy for their business and/or clients. It’s been talked about for […]

Did you enjoy this article? If so, please subscribe to my blog!

Community is like a Tupperware Party on Steroids

May 22, 2008 Michael Brito

… at least on Cafemom it is.  Those were the words from Andrew Shue, Founder of Cafemom at Agency Bootcamp in Chicago. It was his response to my question to the panel:
There is a lot of talk in the industry about the concept of community.  What is your opinion of “community” and is it just […]

Did you enjoy this article? If so, please subscribe to my blog!

Don’t strike-out with social media … At least get to first base!

Apr 15, 2008 Michael Brito

… and maybe, just maybe you will be hitting home runs in no time.
I agreed to review this ebook back in late 2007; and I just finished it last night. Sorry it took me so long (Darren & Julie); but life has sure been hectic transitioning to a new job, computers crashing, etc. It literally took me […]

Did you enjoy this article? If so, please subscribe to my blog!