Social Media Blog: Conversational MarketingA blog that disects conversational marketing via social media.

Thank you to my friend Linda who wrote about this last week. This rap was written by Chuck, a.k.a “m0serious,” who works over at Pop Labs; a search and social media consulting firm. Enjoy!

And, here is how I found this video…and I may be speculating on a few points. But, I blogged yesterday about the […]

If you have ever watched Law & Order, then you know who Fred Thompson is. He is also running for the GOP Presidential Nomination. Thompson and team are the first Republicans that have fully embraced the concept of social media. Let’s see, he has a Myspace and Facebook profile with about 2,500 friends each; and […]

Let’s face it, in today’s instant gratifying world, life is much easier when things are automated! Back in the good ole’ days, I used to check search engine rankings using an excel spreadsheet and dedicated about 2 - 3 hours a week searching each keyword in each engine (ugh). Then life got easier when search […]

I am not going to get into the definition of social media optimization because, quite frankly, I am tired of talking about it.  I have been spreading the gospel of SMO for months now across my organization.  However, if you have a blog or at least a web page with killer content on it, I […]

Don’t be deceived by the title. Advertising will never ever ever ever go away. Despite what Al and Laura say in their book, Advertising still works and is here to stay! However, social media is taking the market by storm for several reasons. I personally think its customer engagement. When customers feel engaged, they become […]

Over the last couple of months, there has been a allot of buzz around Social Media Optimization (the New Rules of SMO, the Five Pillars of Social Media Marketing and Treating Social Media Optimization as another Distribution Channel) and the list goes on. However, what I haven’t noticed is any discussion on how to measure […]

Social Media Optimization is one element of being omnipresent on the Internet, or as Rohit Bhargava states “helping your content travel“. It could be compared to that of a manufacturer who adopts a comprehensive channel marketing strategy to distribute their product.  For example, if I am looking to purchase a Sony laptop, I can easily […]

I am not going to lie to you.  Achieving high rankings in Google is no easy task; and if someone tells you that it is, they are lying through their teeth.  Back in the days, reciprocal linking, link farms and free for all linking schemes used to be the trend; and believe it or not, it […]

Ad Age just recently released a Search Marketing Fact Pack with a ton of great data and information related to paid search and search engine optimization. One section of the report illustrates the Top 12 SEO Strategies for 2007.  The 9th strategy is Social Media Optimization and states to “Leverage all the links and marketing […]

According to ClickZ, a recent report  by research firm PQ Media on political ad spending reveals that direct email accounted for roughly 80 percent of the $40 million spent online by political advertisers leading up to the current midterm elections. This strategy makes perfect sense since political marketers can leverage geotargeting in their direct marketing […]