Social Media Blog by Michael Brito
Insights into the social web & real
time community engagement
time community engagement
I attending the SMC event a few nights ago and one topic that came up was Forrester’s recent decision of not allowing their analysts to blog about social media unless it was on the official Forrester blog. Here is LaSandra Brill, Janet Fouts and Erin Robbins take on personal and corporate brands:
Whoa, it sure has been a busy two months. I have been swamped with other stuff that I have neglected to write in this blog. First, I was asked by Michael Rubin of the Blog Council to write a post for their blog that just launched. My post titled, Thinking Strategically about Corporate Blogging outlines several things marketers must consider before launching a corporate blog strategy.
I also wrote a post in my other blog about making the business case for using Twitter; and cite great examples of how companies (like @Richardatdell) use twitter to build relationships, listen, and participate in meaningful conversations. I also cite the not so good examples from HP and Yahoo; both of which are my former employers.
I was asked by Chris Heuer to be a part of the Interim Board of Directors for the Social Media Club. I humbly accepted and I am currently the lead [...]
