Social Media Blog: Conversational MarketingA blog that disects conversational marketing via social media.

And the very cool thing about this entire situation is that I am on the board. I am very excited to be a part of this project; and I am also humbled that Chris Heuer has asked me to participate. To be on the same list as those listed below is truly an honor. […]

I have asked this question before but in a different way. It was a post I wrote about two months ago, The Holy Grail of Social Media: Conversions or Conversations? My summarizing hypothesis was that social media as a communication channel might not be the best strategy for customer acquisition and/or direct marketing as […]

I just started reading Groundswell and I love it so far. I recommend it to everyone who is involved in social media/blogging/community building. The cool thing is that I was fortunate enough to sit through Jeremiah Owyang’s presentation of the POST method twice; one at Intel and the other at the Cluetrain at 10 event. […]

Sound familiar? This is the 53rd thesis from the Cluetrain Manifesto. During the Cluetrain at 10 event, we were asked to break up into small groups of about 10. We were then given a sheet of paper with a small subset of the 95 thesis statements and asked to choose one. We chose number […]

Okay, it’s not really what you think; like a newsletter or magazine. POST (aka: the POST Method) is really the most effective acronym ever invented; ever since the four P’s of marketing. It’s a four-step approach that helps marketers define a social media marketing strategy for their business and/or clients. It’s been talked about for […]

… at least on Cafemom it is.  Those were the words from Andrew Shue, Founder of Cafemom at Agency Bootcamp in Chicago. It was his response to my question to the panel:
There is a lot of talk in the industry about the concept of community.  What is your opinion of “community” and is it just […]

I have been invited to moderate a panel on social media next week in Chicago. The panelists include marketing and sales professionals from IZEA, Myspace, Bebo, Facebook and CafeMom. I am super excited to attend the event and meet some of the panelists, especially since Andew Shue (co-founder of CafeMom) will […]

The other day, I was involved in a rather heated, yet enlightening discussion with a dude who really hates marketing; and I don’t blame him. Here is an excerpt of one of his comments:
Yes, consumers want to be heard. They also want the option to NOT be annoyed by marketing. They want the option of […]

I came across this excellent resource (thanks Beth) this morning on several methodologies to measure social media.
Rachel Happe, who blogs over at the Social Organization put together this quite awesome list of metrics used to measure social media in the enterprise. This list goes beyond the common metrics used to measure the effectiveness (or not) […]

Well, personally I think that conversations are the core of social media, but don’t take my word for it. I just launched a new blog authored by several internal marketers from industry leading companies like Intel, HP, Cisco, Yahoo, Yum Brands and Cadence who think the same. The blog, titled “Conversations Matter: Bridging the Social […]