It seems like a day doesn’t pass that I don’t see a new Pinterest related post on Mashable or Forbes filling up my feed or folks in my networks pinning content all day long. Yes, I have used it and have a few boards (mostly sports related). This whitepaper (download PDF here) clearly shows the [...]
Whitepaper: Good Insights About Pinterest And Its Users
Filed Under: Social Customer Tagged: Social Media
Brooks Brothers Delivers Big Time On Customer Engagement
In case you didn’t know, I am teaching a social business class at San Jose State University. The curriculum is fairly straightforward. We first talk about the influence of the social customer. Then, we shift to how brands are finding, engaging and delighting customers online. We will conclude with the operational side of social media [...]
Filed Under: Social Business, Social Customer Tagged: Social Customer, Social Media
New Thought Leadership Is Needed For Social CRM
For the last year, I have tried to engage with the small circle of social CRM influencers. I have followed many of them on Twitter; retweeted their good content, linked to them from my blog posts and tried to engage with them on a variety of different levels. Not to debate but to learn. I [...]
Filed Under: Social Business, Social CRM, Social Customer Tagged: Social Business, Social CRM, Social Customer
Study Shows That Early Adopters Of Social Media Have Captured Real Economic Value
Business consulting firm, Bain & Company, released a report in September and concluded that early adopters of social media (Dell, Wal-Mart, Starbucks, JetBlue and American Express) have captured real economic value from their budget investments. The survey of more than 3,000 customers helped identify what makes social media effective. Bain found that that customers who [...]
Filed Under: Customer Advocacy, Social Business, Social Customer Tagged: Customer Advocacy, Social Business, Social Customer
![[STUDY] The Social Customer and Their Influence of Other Customers](http://www.britopian.com/wp-content/uploads/2011/10/word-of-mouth.jpg)
[STUDY] The Social Customer and Their Influence of Other Customers
According to the 2011 Cone Online Influence Trend Tracker released back in August, four-out-of-five consumers have changed their minds about a recommended purchase based solely on negative information they found online from the social customer. This is up from just 67 percent of consumers who said the same thing in 2010. Additionally, positive information has [...]
Filed Under: Social CRM, Social Customer, Social Media Tagged: Social Customer
Comcast is Solving Customer Problems but Are They Changing Their Business Model?
I am a Comcast customer. I actually love Comcast. I have their high speed internet service, cable and an HD box to compliment my wicked Sony TV. I am a huge fan of On Demand and their programming is second to none. I’ve called customer support a few times over the last 8 years and [...]
Filed Under: Social Business, Social Customer, Social Media Tagged: Social Business, Social CRM
Using @SlideShare for thought leadership in the B2B enterprise
Had the pleasure to meet Jonathan Boutelle, CTO & Co-Founder of SlideShare a few weeks ago. In the video below, he discusses how we have moved from push-driven marketing to permission-driven marketing; and how B2B enterprise companies can use SlideShare as a platform for thought leadership as well leveraging search to and social capabilities in [...]
Filed Under: Social Business, Social Customer, Social Media
The Difference Between a Social Brand and a Social Business
I don’t like to debate with people because I am not really good at it. And, for what it’s worth, I don’t think this was an actual debate but more of a discussion. A few weeks ago, I participated in a panel about social media and social business. It was a conversation that included Chris [...]
Filed Under: Social Business, Social Customer, Social Media Tagged: Social Business
Recent Comments