I had the pleasure of facilitating a webinar earlier this week with Hootsuite’s Enterprise Marketing team. The topic was the emergence of Social Business Command Centers. You can listen to the entire webinar below or read the summary by scrolling down a tad. I start off talking about the emergence of command centers in the [...]
New Thought Leadership Is Needed For Social CRM
For the last year, I have tried to engage with the small circle of social CRM influencers. I have followed many of them on Twitter; retweeted their good content, linked to them from my blog posts and tried to engage with them on a variety of different levels. Not to debate but to learn. I [...]
Filed Under: Social Business, Social CRM, Social Customer Tagged: Social Business, Social CRM, Social Customer
![[STUDY] The Social Customer and Their Influence of Other Customers](http://www.britopian.com/wp-content/uploads/2011/10/word-of-mouth.jpg)
[STUDY] The Social Customer and Their Influence of Other Customers
According to the 2011 Cone Online Influence Trend Tracker released back in August, four-out-of-five consumers have changed their minds about a recommended purchase based solely on negative information they found online from the social customer. This is up from just 67 percent of consumers who said the same thing in 2010. Additionally, positive information has [...]
Filed Under: Social CRM, Social Customer, Social Media Tagged: Social Customer
A Global View of the Social Customer
Hat tip to GlobalWebIndex for sharing this data with me. We talk a lot about the social customer, but rarely do we look at their behaviors within the global landscape. What’s important to note about the below data is that it is based on regions, not countries. When devising a social media strategic plan, it’s [...]
Filed Under: Social Business, Social Business Book, Social CRM, Social Customer Tagged: Social Customer
New Trends in Social CRM – Free eBook
The global rise of social media usage has presented a huge opportunity for companies that want to acquire new customers and retain existing ones. With the amplified voice and influence of the social customer, it’s much easier today for companies to identify these prospects and customers and determine their needs and concerns. This is certainly [...]
Filed Under: Social Business, Social CRM, Social Customer Tagged: Social CRM
2011, the Year of Social Acquisitions?
The cycle started just this time last year when Attensity acquired Biz360 and Lithium aquired ScoutLabs. This time, the roles are a little reversed. Just last week, Meltwater Group (Client) acquired social CRM start up Jitterjam and today, Techcrunch announced that Salesforce acquired online monitoring vendor, Radian6. Consolidations just like this were bound to happen [...]
Filed Under: Enterprise Social Media, Measuring Social Media, Social Business, Social CRM Tagged: Social Business
Social Technology Vendors Driving Innovation on the Social Web
Not only are these social technologies driving innovation in the way consumers and business interact with each other, they are also mentioned in my upcoming social business book, Smart Business, Social Business. What I have learned throughout my career in the enterprise is that while technology is an extremely important attribute for organizations to accomplish their business [...]
Filed Under: Enterprise Social Media, Social Business, Social Business Book, Social CRM, Social Media
Relevant Content Drives Business Value
I am not the kind of guy that can predict future shifts in organizational business models or trends in social media like my two colleagues Steve Rubel and David Armano. And, I am clearly not as smart as some of the other awesome people I work with at Edelman. One thing I am pretty good [...]
Filed Under: Social Business, Social CRM, Social Media Strategy Tagged: Social Business
Recent Comments