Can You Operationalize Brand Storytelling?

Can You Operationalize Brand Storytelling?

Just read this excellent article from Gartner Analyst, Jake Sorofman. In the post, he writes that “Content marketing is about continuous storytelling. It’s about a steady stream of storytelling innovations—large and small—delivered as an ongoing pulse. A drumbeat.” I couldn’t agree more. But, he makes it sound so easy when it really isn’t. The next logical [...]

Altimeter Report: The Collaborative Economy Is Disrupting Business

Altimeter Report: The Collaborative Economy Is Disrupting Business

The Altimeter Group is at it again. Just when we thought we had social business understood, they released a new report today that turns traditional business models completely upside down.  The Collaborative Economy is defined as an economic model where ownership and access are shared between corporations, startups, and people. This results in market efficiencies that [...]

What Does Social Business Have To Do With Brand Strategy?

What Does Social Business Have To Do With Brand Strategy?

I am a litte late posting this Slideshare. I presented these slides back in March at the Dachis Group Social Business Summit. The story is pretty easy to understand. It goes like this. There is a content surplus in the market today.  There is an attention deficit among consumers.  Consumers are influential and their lives [...]

8 Platforms That Help You Feed The Content Marketing Engine

8 Platforms That Help You Feed The Content Marketing Engine

The transition from brand to media company requires a social business strategy. Along with organizational change management initiatives and building process and workflows, you must also consider an investment in technology that can help facilitate this change. After all, social business strategy is about people, process and technology. Remember … you need to move beyond the content marketing [...]

Social Business Drives A Brand’s Content Strategy

Social Business Drives A Brand’s Content Strategy

Over the last year, my attitude and point of view about social business has shifted. I used to be of the mindset that companies need be a social business for the sake of being social business.  Not only is that a hard concept to sell in to clients but there is no real tangible benefit [...]

What Is Your 2013 Content Marketing Strategy?

What Is Your 2013 Content Marketing Strategy?

It’s no surprise that content marketing is flooding blog post headlines everywhere.  It’s a hot topic and rightfully so.  Content is the heart of what we all do as communicators, whether you are an SEO Ninja, community manager, PR professional or whatever. Content is also the gateway into the social eco-system. It’s how consumers find [...]

Two Brands Making The Transition Into Media Companies

Two Brands Making The Transition Into Media Companies

We all know Red Bull, whether you drink it or not. For the last several years Red Bull has been changing the way they communicate with customers. It’s been fun to watch the shift from a very focused brand content marketing strategy to one that is now telling more meaningful and relevant stories that are [...]

From Ad-Hoc Content Marketing To Full-Scale Media Company

From Ad-Hoc Content Marketing To Full-Scale Media Company

Explore Portland is kicking off later this week and I am thankful to be presenting one of the keynote sessions. I was interviewed last week by Lisa Peyton who writes for one of Oregon’s top digital marketing publications, TMMPDX. I give a sneak peak on what I will be presenting on Friday morning below. —– Interview [...]