A big thank you to Brandon Prebynski and Mitch Neff from WebTrends.tv who reviewed my book as well as “No Bullshit Social Media” by Jason Falls and Erik Deckers. Truly humbled by this … and when I see them next, I am going to give them a big hug! By the way, my review starts [...]
Please join me on Wednesday, July 6th at 11:00 AM PST for a webinar about social business. I will be having a discussion with my very good friend and Yammer’s Head of Community, Maria Ogneva. Register here, it’s free! : ) Many of the questions (see below) will be centered on several topics I write [...]
In many large enterprise organizations, communicating is difficult without some level of governance. Global governance is a way to create accuracy, consistency, and repeatability in a process when teams are spread out far beyond just a functional group or business unit. The ability to work with global teams becomes imperative when establishing this governance and [...]
I wrote a post last week called 15 Indicators of Social Business Transformation for the team over at SmartBrief. I also created this little handy graphic to go along with the post. What’s important to note is that the organizational behaviors listed below are mostly qualitative data points. Quantitative data points will vary depend on [...]
This social business infographic was created to illustrate the social customer’s impact on business operations. It also encompasses most of what is discussed in my upcoming book, Smart Business, Social Business. The infographic starts off defining the social customer and social business. The social business declaration is defined; and then discusses the three pillars that [...]
Hat tip to GlobalWebIndex for sharing this data with me. We talk a lot about the social customer, but rarely do we look at their behaviors within the global landscape. What’s important to note about the below data is that it is based on regions, not countries. When devising a social media strategic plan, it’s [...]
Many companies today are trying to figure out how to structure their internal organizations to best meet the needs of the social customer, be more collaborative, communicate more effectively across the company, innovate and tear down organizational silos. The following is an example of a fully collaborative social organization.
John Wanamaker is considered to be father of modern advertising. He was a merchant, religious man, civic and political leader and he opened his first store in 1861 in Philadelphia. He is known for his famous quote “Half my advertising is wasted, I just don’t know which half.” And over a hundred years later, this [...]