Social Media Blog for Business | Michael Brito » Social Bookmarking http://www.britopian.com Social Media Blog written by Michael Brito. Tue, 31 Jan 2012 06:58:01 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 Social Bookmarking learning series at Cisco Systems http://www.britopian.com/2008/09/16/social-bookmarking-learning-series-at-cisco-systems/ http://www.britopian.com/2008/09/16/social-bookmarking-learning-series-at-cisco-systems/#comments Tue, 16 Sep 2008 16:07:32 +0000 Michael Brito series learning cisco demo grubb trains labels participants http://www.britopian.com/?p=209 ]]> Last week, I was invited to Cisco by Norys Trevino to participate in a learning series that trains employees about the basics of Web 2.0.  The class was about social bookmarking, tagging and labels.  My slides are pretty basic because I wasn’t sure about the level of knowledge of the participants.  The cool thing was that I got to meet Jim Grubb, who is the VP of Corporate Communications Infrastructure also known as the Demo Guy.  Also presenting in this learning series were Jim Grubb, Eric Donkers (Manager, Collaboration Business Technologies) and Diana Morshead (Information Architect, Intranet Strategy).  Here are the slides I presented:

Tags: social bookmarking, cisco systems, social media

]]> http://www.britopian.com/2008/09/16/social-bookmarking-learning-series-at-cisco-systems/feed/ 3 The State of Social Media Marketing is more than just Digg, links and widgets http://www.britopian.com/2008/02/26/the-state-of-social-media-marketing-is-more-than-just-digg-links-and-widgets/ http://www.britopian.com/2008/02/26/the-state-of-social-media-marketing-is-more-than-just-digg-links-and-widgets/#comments Wed, 27 Feb 2008 02:04:19 +0000 Michael Brito state forrester conversation importance measuring olthuis cameron cited http://www.britopian.com/2008/02/26/the-state-of-social-media-marketing-is-more-than-just-digg-links-and-widgets/ ]]> I just finished up reading Search Marketing Standard magazine (a great read by the way and I would recommend it to all my friends and colleagues); specifically a few articles/interviews about social media marketing. In an awesome interview with Cameron Olthuis about the State of Social Media Marketing, he talks about achieving front page placement on Digg and it’s affect on inbound links. He also talked about control (or lack thereof) when marketers engage with social media; as well as measuring social media. He made some really great points.

The other article I read was written by Chris Boggs called Is Social Media Marketing Finally Coming of Age? It was a great read as well. The topic of Digg and links also came up; and he also touched a little on social communities, bookmarking, etc.

I do understand the importance of SEO. After all, I have been an SEO practitioner for about ten years or so. It was my first love. I also understand the importance of making it convenient for users to add content/web page/video to their favorite social bookmarking site; and of course the ever-so-important concept of social media optimization which is essential in an integrated social media marketing campaign.

But what I find interesting is that not once were conversations referred to in the articles. In fact, I read many blogs that revolve around social media and rarely do they ever talk about engagement with users, conversations and user feedback. I believe that the true core to social media are conversations. Now, please don’t get me wrong. There are several social media distribution channels like Digg and StumbleUpon that can drive a lot of traffic to your (or a clients) web site; but what are marketers doing once they get there? Is it a one time transaction (conversion) or a long term-profitable-relationship (conversation)?

Last I heard, consumers don’t appreciate being marketing to anymore. They prefer to have a conversation; a two way conversation, indeed. Bill cited a great case study from Charlene Li (Forrester Research) Facebook marketing requires communicating, not advertising that touches on this exact subject.

The reality is that social media means a lot of different things to a lot of different people; and it’s my guess that there will always be disagreements on its definition. In my opinion and however it’s defined, I believe that the true essence of social media revolves around conversations.

Technorati Tags: social media, conversational marketing

]]> http://www.britopian.com/2008/02/26/the-state-of-social-media-marketing-is-more-than-just-digg-links-and-widgets/feed/ 11 New Social Bookmarking Tool http://www.britopian.com/2006/10/29/new-social-bookmarking-tool/ http://www.britopian.com/2006/10/29/new-social-bookmarking-tool/#comments Sun, 29 Oct 2006 09:55:57 +0000 Michael Brito addthis cool bookmarking save socialmediaoptimizaion tool mine promote http://www.britopian.com/blog/2006/10/29/new-social-bookmarking-tool/ ]]> I recently stumbled upon a cool social bookmarking tool. Rather than having a bulk load of buttons (similar to mine – see below), you can simply add this one button and save a ton a real estate on your web pages or blog. According to their website, “AddThis helps you promote your content (web pages, feeds, products, podcasts, etc) online by making it easier for your visitors to collect it, save it, and distribute it to social services (think “social SEO”, or SMO – Social Media Optimization).

Technorati Tags: social media, social media optimization, social media marketing, socialmediaoptimizaion, social bookmarking, add this, addthis

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