Social Media Blog by Michael Brito
Insights into the social web & real
time community engagement
time community engagement
Last week, I was invited to Cisco by Norys Trevino to participate in a learning series that trains employees about the basics of Web 2.0. The class was about social bookmarking, tagging and labels. My slides are pretty basic because I wasn’t sure about the level of knowledge of the participants. The cool thing was that I got to meet Jim Grubb, who is the VP of Corporate Communications Infrastructure also known as the Demo Guy. Also presenting in this learning series were Jim Grubb, Eric Donkers (Manager, Collaboration Business Technologies) and Diana Morshead (Information Architect, Intranet Strategy). Here are the slides I presented:
Tags: social bookmarking, cisco systems, social media
I just finished up reading Search Marketing Standard magazine (a great read by the way and I would recommend it to all my friends and colleagues); specifically a few articles/interviews about social media marketing. In an awesome interview with Cameron Olthuis about the State of Social Media Marketing, he talks about achieving front page placement on Digg and it’s affect on inbound links. He also talked about control (or lack thereof) when marketers engage with social media; as well as measuring social media. He made some really great points.
The other article I read was written by Chris Boggs called Is Social Media Marketing Finally Coming of Age? It was a great read as well. The topic of Digg and links also came up; and he also touched a little on social communities, bookmarking, etc.
I recently stumbled upon a cool social bookmarking tool. Rather than having a bulk load of buttons (similar to mine – see below), you can simply add this one button and save a ton a real estate on your web pages or blog. According to their website, “AddThis helps you promote your content (web pages, feeds, products, podcasts, etc) online by making it easier for your visitors to collect it, save it, and distribute it to social services (think “social SEO”, or SMO – Social Media Optimization).
Technorati Tags: social media, social media optimization, social media marketing, socialmediaoptimizaion, social bookmarking, add this, addthis
