Social Media Blog by Michael Brito
Insights into the social web & real
time community engagement
time community engagement
Last week, I was invited to Cisco by Norys Trevino to participate in a learning series that trains employees about the basics of Web 2.0. The class was about social bookmarking, tagging and labels. My slides are pretty basic because I wasn’t sure about the level of knowledge of the participants. The cool thing was that I got to meet Jim Grubb, who is the VP of Corporate Communications Infrastructure also known as the Demo Guy. Also presenting in this learning series were Jim Grubb, Eric Donkers (Manager, Collaboration Business Technologies) and Diana Morshead (Information Architect, Intranet Strategy). Here are the slides I presented:
Tags: social bookmarking, cisco systems, social media
I just finished up reading Search Marketing Standard magazine (a great read by the way and I would recommend it to all my friends and colleagues); specifically a few articles/interviews about social media marketing. In an awesome interview with Cameron Olthuis about the State of Social Media Marketing, he talks about achieving front page placement on Digg and it’s affect on inbound links. He also talked about control (or lack thereof) when marketers engage with social media; as well as measuring social media. He made some really great points.
The other article I read was written by Chris Boggs called Is Social Media Marketing Finally Coming of Age? It was a great read as well. The topic of Digg and links also came up; and he also touched a little on social communities, bookmarking, etc.
Well, nothing really except they use a kick a$$ social bookmarking tool. The tool was built by in-house developers and unfortunately cannot be used by anyone outside of HP (hopefully that will change some day). It’s kind of similar to the one I use but it has an animated gif, that has 4 different states displaying the icons of Stumbleupon, del.icio.us, My Yahoo and Digg rotating every few seconds.
The following is a screen shot of the tool once you click on share/tag; and you will notice all the social media channels. The cool thing is HP can add/change/delete sites in the tool and it will dynamically change it in all the blogs and web sites that use it.
I am not going to get into the definition of social media optimization because, quite frankly, I am tired of talking about it. I have been spreading the gospel of SMO for months now across my organization. However, if you have a blog or at least a web page with killer content on it, I hope you are utilizing social bookmarks. Why? Because social bookmarking will help your web content travel across the internet in an effort to achieve true “omnipresence”. Paul does an excellent job in his SEO Blog emphasizing the importance of using bookmarks on your blogs/web pages and even points you to some cool tools you can use in an effort to do so.
What caught my attention though was the following graph (source: addthis):
It concludes, that 18% of people are still adding web pages to their favorites which is still a great source of repeat traffic; and [...]
I recently stumbled upon a cool social bookmarking tool. Rather than having a bulk load of buttons (similar to mine – see below), you can simply add this one button and save a ton a real estate on your web pages or blog. According to their website, “AddThis helps you promote your content (web pages, feeds, products, podcasts, etc) online by making it easier for your visitors to collect it, save it, and distribute it to social services (think “social SEO”, or SMO – Social Media Optimization).
Technorati Tags: social media, social media optimization, social media marketing, socialmediaoptimizaion, social bookmarking, add this, addthis
