Social Media Blog for Business | Michael Brito » Search Engine Optimization

Accidental SEO

Michael Brito — Tue, 10 Apr 2007 19:25:20 +0000

I own/maintain several websites dating back to 8 years or so. With some of my sites, like this one, I daily monitor my web stats (unique visitors, referring domains, etc.) I’m obsessed with data! With some of my other sites, I rarely, if ever, look at the actual web site much less the stats. However, the other day when I was bored, I decided to check out the stats of one of my sites that’s about 5 years old and I was blown away when I saw the results.

I remember when I first launched these sites, I optimized the meta tags (well, I actually spammed the heck out of the them, and haven’t changed them since); and I HAVE NOT engaged in any link building activity whatsoever. Google and Yahoo referrals accounted for about 75% of the above visitors.

The conclusion is simple. Aggressive link building and fresh content is not necessary to achieve great search results; however, that’s not to say I have no back links because I do, but they were strictly natural. Of course, the caveat is 5 years of waiting for these results.

Technorati Tags: search engine optimization, seo, online marketing, online marketing blog

Gettin’ Some Love from the Search Engines

Michael Brito — Sun, 18 Mar 2007 09:03:31 +0000

I transferred my blog to this new domain in September 2006 and I am already gettin’ some love from Google and Yahoo (thanks to my utmost ethical link building techniques of course and my outstanding on-page optimization skillz – jk). For the terms “Online Marketing Blog” and “Internet Marketing Blog” I am on the first page of both engines respectively; right under the master blogger himself, Lee Odden who authors Top Rank Blog; a place where I go daily to learn new things. I do attribute some of this love to Lee since he linked to my blog a few months back (Thanks Lee). Now, let’s keep this in perspective here. Both terms ARE NOT that competitive and only account for roughly 3,000 search queries a month across Google and Yahoo; but hey, one thing about successful SEO is that you start with the less competitive keywords first and then work up from there.

Technorati Tags: search engine optimization, seo, online marketing, online marketing blog

Danny Sullivan Leaving Search Engine Watch

Michael Brito — Tue, 29 Aug 2006 22:38:41 +0000

I just read that Danny is leaving searchenginewatch.com and will no longer be hosting the search engine strategy conference. Too bad. Here is the article straight from his blog.

Technorati Tags: Danny Sullivan, ses, search engine watch, search engine strategies

Article Marketing Really Does Work

Michael Brito — Sat, 19 Aug 2006 19:40:25 +0000

I have read several reviews about article marketing and how it’s not an effective marketing tool. In some cases, I would agree. Article marketing doesn’t mean writing an effortless (or half a$$) article, paying a distribution service to submit it to several hundred directories; and then driving the user to Google Adsense page. What is does involve is writing an article that has value to those who read it; and then submitting the article to directories that have good reputations like Buzzle, Article Dashboard, Ezine Articles, Marketing Profs, Web Pro News to name a few. If the article does provide value to its readers, I can guarantee that it will get syndicated across the web in various forums, blogs, websites and opt-in newsletters; and it will create a viral market effect that will yield great results.

Article marketing is only one strategy that should be used in conjunction with other strategies as a part of your overall marketing mix. If you would like to learn more about article marketing, I recently wrote an article called, “The Low Down on Article Marketing“. Enjoy.

Technorati Tags: article marketing, article syndication, article distribution