Social Media Blog by Michael Brito
Insights into the social web & real
time community engagement
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Thank you to my friend Linda who wrote about this last week. This rap was written by Chuck, a.k.a “m0serious,” who works over at Pop Labs; a search and social media consulting firm. Enjoy!
And, here is how I found this video…and I may be speculating on a few points. But, I blogged yesterday about the rise in budgets of conversational marketing; I also added the link to my Facebook news feed. (Here is where it is unclear) Either Linda subscribes to my RSS feed or she saw the link I posted on Facebook and went to my site. How do I know this? Well, the handy dandy MyBlogLog widget of course — and if you want to join my community, feel free to do so. I then decided to see what she was up to and found the video. So, it took me only one social network to find this [...]
Well, no it’s not but I made you click! So, I have several readers (not like thousands or anywhere close to that) that are somewhat new to SEO and to this notion of building links to a site in an effort to achieve higher rankings in the search engines. Now, regardless of what some of the prominent SEO firms say, it’s really not that hard to do.
From my experience of working mostly as an in-house SEO and several consulting gigs throughout the years, targeted links should be the primary focus. In other words, you will get more bang for your buck if you can gain inbound links from content relevant sites. Now, I am not going to bore you like every other SEO blog with all the ways you can get links (i.e. DMOZ, article syndication etc.). However, what I have found is that just by using social media properties [...]
In the past, I have written that search engine optimization is not rocket science and that anyone can learn the key fundamentals of on/off page optimization. Setting aside the new variables of SEO (social bookmarking, tagging and other social media strategies), the real challenge of in-house SEO comes when you are managing a site with several thousand web pages; and the daunting task of figuring out which keywords should map to which pages (usually managed by an in-house SEO manager). This is a strategic process that can take weeks, if not months, especially if there are several stakeholders involved in the decision making process. Often times, you will have to play non-partisan politics when two or more managers want their web pages to rank for the same keywords. In this case, it would be wise to create some type of governance model to help with conflicts such as this. Of [...]
And if someone tells you that it is, they are misleading you. In fact, SEO is quite easy to learn if you have the time. I have been engaged with SEO for almost 10 years now and have watched it evolve almost daily from a time when spamming the meta tags was considered good practice.
I was asked by a few marketing friends of mine if I could provide a brief overview of SEO; after all, marketers with this skill set are quickly becoming a hot commodity in the market. At first I thought about writing an eBook about this topic but I really don’t have the time and there are already tons of good eBooks out there. So here goes:
There are really two components of SEO; content optimization (aka on-page optimization) and link building (aka off-page optimization). Content optimization is something you have complete control over. It simply means optimizing [...]
Many of you know that I am an in-house SEO for a company in the Bay Area (even though it’s not in my official title, I do manage and consult for several SEO projects within my organization); to qualify myself, I have been optimizing websites for almost ten years now dating back when spamming the heck out of meta tags was a preferred method.
Since I have been working in-house, I get approached by many SEO firms (even some credible ones) trying to land new business. The number of calls/emails have increased dramatically since the Natural Search Blog listed my name in one of their postings – no hard feelings guys, the article was great.
What irks me the most about many of the SEO agencies I talk with is that they seem to hide behind some “hidden formula of SEO”; a formula that only their firm knows the ingredients of and [...]
I own/maintain several websites dating back to 8 years or so. With some of my sites, like this one, I daily monitor my web stats (unique visitors, referring domains, etc.) I’m obsessed with data! With some of my other sites, I rarely, if ever, look at the actual web site much less the stats. However, the other day when I was bored, I decided to check out the stats of one of my sites that’s about 5 years old and I was blown away when I saw the results.
I remember when I first launched these sites, I optimized the meta tags (well, I actually spammed the heck out of the them, and haven’t changed them since); and I HAVE NOT engaged in any link building activity whatsoever. Google and Yahoo referrals accounted for about 75% of the above visitors.
The conclusion is simple. Aggressive link building and fresh content is not [...]
I transferred my blog to this new domain in September 2006 and I am already gettin’ some love from Google and Yahoo (thanks to my utmost ethical link building techniques of course and my outstanding on-page optimization skillz – jk). For the terms “Online Marketing Blog” and “Internet Marketing Blog” I am on the first page of both engines respectively; right under the master blogger himself, Lee Odden who authors Top Rank Blog; a place where I go daily to learn new things. I do attribute some of this love to Lee since he linked to my blog a few months back (Thanks Lee). Now, let’s keep this in perspective here. Both terms ARE NOT that competitive and only account for roughly 3,000 search queries a month across Google and Yahoo; but hey, one thing about successful SEO is that you start with the less competitive keywords first and then work up [...]
A good friend of mine who I work with, and who also authors an SEO blog emailed me the other day to say that we made some “Top In-House SEO List” that the guys over at the Natural Search Blog put together. The article is very impressive and talks about the advantages of working in house; and goes into the standardization of titles, compensation levels, etc. within big organizations. I must say that I was flattered that I made this list; but it’s probably due to the company that I work for. Nonetheless, the amusing thing about is that I have already been approached by three SEO firms cuddling up to me…hmmm…wonder why? One firm (and I won’t mention their name because I never heard of them before) even went as far as complimenting my blog in hopes to start building a relationship with me. It’s quite entertaining.
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