Google’s quest for taking over the Internet is continuing. They have released a public beta of its Website Optimizer, a new service that allows marketers to test various versions of landing pages to determine which one ...
Browsing: Paid Search
On 19 Oct 2006, In Conversion Rates, Google, Online Marketing, Paid Search, by Michael Brito, 2 Comments
On 04 Oct 2006, In Customer Experience, Google, Online Marketing, Paid Search, by Michael Brito, 1 Comment
Awareness and consideration are fundamental metrics used to measure the effectiveness of paid search. One of the most common ways to measure these two metrics is to simply monitor the impressions and clicks. Impressions are usually ...
Many times, I read in various blogs and forum posts that a solid SEO strategy (with good rankings) is good enough to attract visitors to a website. I completely disagree with this view. While SEO is ...
On 01 Sep 2006, In Conversion Rates, Customer Experience, Online Marketing, Paid Search, by Michael Brito, 4 Comments
The question often arises for many marketers whether or not to bid on branded terms, especially if they already rank number one in the natural search results. While this argument may hold some ground on the ...
On 29 Aug 2006, In Online Marketing, Paid Search, Search Engine Optimization, by Michael Brito, 1 Comment
I just read that Danny is leaving searchenginewatch.com and will no longer be hosting the search engine strategy conference. Too bad. Here is the article straight from his blog. Technorati Tags: Danny Sullivan, ses, search engine watch, search ...
I was recently at SES last week in San Jose and attended a click fraud session with representatives from Google, Yahoo, Ask, Click Forensics, Click Tracks and a few others. From the beginning, the gloves were off ...
My Instagr.am
-
More Tools from Google
October 19, 2006, 2 -
Measuring Brand Awareness with Paid Search
October 4, 2006, 1 -
Both Paid and Organic Search Are Equally Important
October 2, 2006, 3 -
Search Engine Marketing: Bidding on Branded Terms
September 1, 2006, 4 -
Danny Sullivan Leaving Search Engine Watch
August 29, 2006, 1 -
Google Debunks Click Fraud Audit Firms at SES
August 17, 2006, 8
-
More Tools from Google
October 19, 2006, 2 -
Measuring Brand Awareness with Paid Search
October 4, 2006, 1 -
Both Paid and Organic Search Are Equally Important
October 2, 2006, 3 -
Search Engine Marketing: Bidding on Branded Terms
September 1, 2006, 4 -
Danny Sullivan Leaving Search Engine Watch
August 29, 2006, 1 -
Google Debunks Click Fraud Audit Firms at SES
August 17, 2006, 8
Socal Business Book
