Social Media Blog: Conversational MarketingA blog that disects conversational marketing via social media.

If you are running an SEO program and Paid Search at the same time, you better keep reading.  According to Search Engine Land, the ranking of a particular website within the natural search results can be negatively affected by a paid search campaign. The report comes as a result of a patent filed by Microsoft; […]

However, this one is somewhat unique.  It’s a brand new search engine designed to please every request from the perspective of someone who is at least 50 years old.  This steadily growing demographic often feels overwhelmed when they use the “ad infested” Google and Yahoo because they spew out more results than older eyes care […]

The days of targeting consumers by keywords only are coming to an end. Now search engines, specifically MSN are giving advertisers the ability to target consumers by age, gender various demographics and website behavior.  MSN’s behavioral targeting is an effective way to deliver customized/relevant messages to the most desirable and targeted consumers. Based on user […]

Google’s quest for taking over the Internet is continuing.  They have released a public beta of its Website Optimizer, a new service that allows marketers to test various versions of landing pages to determine which one has the most effective conversion rate.  The Website Optimizer allows marketers to test different variables on a landing page […]

Awareness and consideration are fundamental metrics used to measure the effectiveness of paid search.  One of the most common ways to measure these two metrics is to simply monitor the impressions and clicks. Impressions are usually associated with awareness and clicks are associated with consideration. But using this methodology can be deceiving.  Assuming that when […]

Many times, I read in various blogs and forum posts that a solid SEO strategy (with good rankings) is good enough to attract visitors to a website.  I completely disagree with this view. While SEO is an important component of any integrated marketing campaign, paid search must not be overlooked when implementing an online strategy.  […]

Again, old topic but thought I would elaborate anyway. Search engine marketing is in a period of hyper growth in the marketplace. According to a recent quote (can’t remember from whom) I heard at the Search Engine Strategies Conference in San Jose, the growth of paid search rose 38% from 2005 to 2006; and in […]

The question often arises for many marketers whether or not to bid on branded terms, especially if they already rank number one in the natural search results.  While this argument may hold some ground on the surface, bidding on brand related terms enables marketers to occupy more search engine real estate and have greater control […]

I just read that Danny is leaving searchenginewatch.com and will no longer be hosting the search engine strategy conference. Too bad. Here is the article straight from his blog.
Technorati Tags: Danny Sullivan, ses, search engine watch, search engine strategies 

I was recently at SES last week in San Jose and attended a click fraud session with representatives from Google, Yahoo, Ask, Click Forensics, Click Tracks and a few others.
From the beginning, the gloves were off between one of Google’s Product Manager’s Shuman Ghosemajumder and the third party click fraud auditing firms.
To make a long story […]