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Browsing: Online Marketing

I own/maintain several websites dating back to 8 years or so. With some of my sites, like this one, I daily monitor my web stats (unique visitors, referring domains, etc.) I’m obsessed with data! With some ...

I transferred my blog to this new domain in September 2006 and I am already gettin’ some love from Google and Yahoo (thanks to my utmost ethical link building techniques of course and my outstanding on-page optimization skillz ...

If you are selling products or services directly from your website, it is imperative to formulate a strategy built around persuading visitors to become customers. Ignoring this simple concept can result in poor conversion rates, lost ...

As social media begins to dominate the marketplace, it is imperative for marketers to include this growing channel into their overall strategy planning; millions of impressions are at stake.  Dove has done an excellent job in ...

Google’s quest for taking over the Internet is continuing.  They have released a public beta of its Website Optimizer, a new service that allows marketers to test various versions of landing pages to determine which one ...

Awareness and consideration are fundamental metrics used to measure the effectiveness of paid search.  One of the most common ways to measure these two metrics is to simply monitor the impressions and clicks. Impressions are usually ...

I realize that some have opted to call Social Media Optimization something different like Social Media Marketing and vice versa. Given that this is somewhat of a new concept, I understand the friendly debate.  Based on ...

Many times, I read in various blogs and forum posts that a solid SEO strategy (with good rankings) is good enough to attract visitors to a website.  I completely disagree with this view. While SEO is ...