Social Media Blog: Conversational MarketingA blog that disects conversational marketing via social media.

Just recently I stumbled across this new (not sure how new) search engine Finervista. Basically, Finervista is a search engine that specifically serves up free webinar, webcasts and other online training in the search results. Of course, there is search functionality on the site, but they also have categories i.e. marketing, outsourcing, best practices, IT […]

Just recently, Top Rank Blog put together a comprehensive list of search and social media blogs which they update weekly. I, along with a few of my buddies from HP have also made the list. Most notably is Paul, who blogs over at Seobrien.com. If you want to make the list (which is an awesome […]

I own/maintain several websites dating back to 8 years or so. With some of my sites, like this one, I daily monitor my web stats (unique visitors, referring domains, etc.) I’m obsessed with data! With some of my other sites, I rarely, if ever, look at the actual web site much less the stats.  However, […]

I transferred my blog to this new domain in September 2006 and I am already gettin’ some love from Google and Yahoo (thanks to my utmost ethical link building techniques of course and my outstanding on-page optimization skillz - jk). For the terms “Online Marketing Blog” and “Internet Marketing Blog” I am on the first page of […]

However, this one is somewhat unique.  It’s a brand new search engine designed to please every request from the perspective of someone who is at least 50 years old.  This steadily growing demographic often feels overwhelmed when they use the “ad infested” Google and Yahoo because they spew out more results than older eyes care […]

If you are selling products or services directly from your website, it is imperative to formulate a strategy built around persuading visitors to become customers. Ignoring this simple concept can result in poor conversion rates, lost revenue opportunities and a complete failure in e-commerce effectiveness.
Quick Conversion Statistics
Conversion rates, or the percentage of consumers that actually […]

The days of targeting consumers by keywords only are coming to an end. Now search engines, specifically MSN are giving advertisers the ability to target consumers by age, gender various demographics and website behavior.  MSN’s behavioral targeting is an effective way to deliver customized/relevant messages to the most desirable and targeted consumers. Based on user […]

Cool new search engine launched yesterday that allows consumers to search for products by appearance rather than just text. When a user clicks on an image of an item, Like.com will compare that item’s shape; color and texture to millions of other similar images found on the internet and display the best matches. It looks […]

As social media begins to dominate the marketplace, it is imperative for marketers to include this growing channel into their overall strategy planning; millions of impressions are at stake.  Dove has done an excellent job in leveraging social media in their mix.  According to Ad Age, the “Dove Evolution,” a 75-second viral film created by […]

Yesterday, I was reading through the San Jose Mercury News and saw a full page ad touting Microsoft’s new search engine. The ad was promoting the recently launched Windows Live Search, which will eventually replace MSN Search as its primary search engine.  The ad highlighted the engine’s image search, local search, and mapping tools; and […]