Social Media Blog: Conversational MarketingA blog that disects conversational marketing via social media.

If you are running an SEO program and Paid Search at the same time, you better keep reading.  According to Search Engine Land, the ranking of a particular website within the natural search results can be negatively affected by a paid search campaign. The report comes as a result of a patent filed by Microsoft; […]

The days of targeting consumers by keywords only are coming to an end. Now search engines, specifically MSN are giving advertisers the ability to target consumers by age, gender various demographics and website behavior.  MSN’s behavioral targeting is an effective way to deliver customized/relevant messages to the most desirable and targeted consumers. Based on user […]

Yesterday, I was reading through the San Jose Mercury News and saw a full page ad touting Microsoft’s new search engine. The ad was promoting the recently launched Windows Live Search, which will eventually replace MSN Search as its primary search engine.  The ad highlighted the engine’s image search, local search, and mapping tools; and […]

Awareness and consideration are fundamental metrics used to measure the effectiveness of paid search.  One of the most common ways to measure these two metrics is to simply monitor the impressions and clicks. Impressions are usually associated with awareness and clicks are associated with consideration. But using this methodology can be deceiving.  Assuming that when […]