John Wanamaker is considered to be father of modern advertising. He was a merchant, religious man, civic and political leader and he opened his first store in 1861 in Philadelphia. He is known for his famous ...
Browsing: Measuring Social Media
On 30 Mar 2011, In Enterprise Social Media, Measuring Social Media, Social Business, Social CRM, by Michael Brito, No comments
The cycle started just this time last year when Attensity acquired Biz360 and Lithium aquired ScoutLabs. This time, the roles are a little reversed. Just last week, Meltwater Group (Client) acquired social CRM start up Jitterjam ...
Congratulations to Laura (@pistachio) Fitton for evolving OneForty into a full suite of social applications for business users. OneForty is a valuable resource for all business professionals looking for tools, platforms and applications that will help transform their organizations into ...
Considering that I have to use a calculator to correct my daughter’s 4th grade homework, it’s a no-brainer that I’m not the smartest guy in the world. For this same reason, I have struggled writing my latest chapter (20 ...
On 11 Feb 2010, In Measuring Social Media, Public Relations, Social Media, by Michael Brito, 13 Comments
Well, that’s what I thought before I joined a PR firm and yes, I admit that I was wrong. My analytics background stems from managing multimillion dollar search campaigns; where one tenth of a percentage point ...
On 27 Aug 2008, In Enterprise Social Media, Measuring Social Media, Social Media, by Michael Brito, 1 Comment
This is late news, sorry. But I, along with Tac Anderson and LaSandra Brill participated in a podcast last month facilitated by 1to1 Media (a division of Peppers & Rogers Group). Here is quick excerpt of the ...
I came across this excellent resource (thanks Beth) this morning on several methodologies to measure social media. Rachel Happe, who blogs over at the Social Organization put together this quite awesome list of metrics used to ...
My Instagr.am
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Establishing a Social Media Measurement Framework
May 6, 2011, 13 -
2011, the Year of Social Acquisitions?
March 30, 2011, 0 -
OneForty: Social Business Buyer’s Guide for the Enterprise
February 11, 2011, 3 -
Establishing a Measurement Philosophy
February 4, 2011, 1 -
I hate to say this but PR people just don’t get metrics
February 11, 2010, 13 -
Behind the “enterprise” curtain of social media
August 27, 2008, 1 -
A growing list of Social Media Metrics: A great resource
May 12, 2008, 4
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Establishing a Social Media Measurement Framework
May 6, 2011, 13 -
2011, the Year of Social Acquisitions?
March 30, 2011, 0 -
OneForty: Social Business Buyer’s Guide for the Enterprise
February 11, 2011, 3 -
Establishing a Measurement Philosophy
February 4, 2011, 1 -
I hate to say this but PR people just don’t get metrics
February 11, 2010, 13 -
Behind the “enterprise” curtain of social media
August 27, 2008, 1 -
A growing list of Social Media Metrics: A great resource
May 12, 2008, 4
Socal Business Book
