Social Media Blog: Conversational MarketingA blog that disects conversational marketing via social media.

As social media begins to dominate the marketplace, it is imperative for marketers to include this growing channel into their overall strategy planning; millions of impressions are at stake.  Dove has done an excellent job in leveraging social media in their mix.  According to Ad Age, the “Dove Evolution,” a 75-second viral film created by […]

Many times, I read in various blogs and forum posts that a solid SEO strategy (with good rankings) is good enough to attract visitors to a website.  I completely disagree with this view. While SEO is an important component of any integrated marketing campaign, paid search must not be overlooked when implementing an online strategy.  […]

If I remember correctly, we should have learned about the 4P’s of marketing in undergrad: Product, Place, Price and Promotion. If not, you dig up one of your old marketing text books, blow off the dust and read about it there.  The 6 C’s of marketing, however, is a not a concept that replaces the […]

Again, old topic but thought I would elaborate anyway. Search engine marketing is in a period of hyper growth in the marketplace. According to a recent quote (can’t remember from whom) I heard at the Search Engine Strategies Conference in San Jose, the growth of paid search rose 38% from 2005 to 2006; and in […]

It’s no mystery why consumers’ attention span for advertising is decreasing; and their consumption of media has become increasingly fragmented across every marketing channel.  The reason is that consumers are bombarded daily with thousands of messages by advertisers; and they are learning to filter out the messages that are not relevant. For example, the last […]