Social Media Blog: Conversational MarketingA blog that disects conversational marketing via social media.

I own/maintain several websites dating back to 8 years or so. With some of my sites, like this one, I daily monitor my web stats (unique visitors, referring domains, etc.) I’m obsessed with data! With some of my other sites, I rarely, if ever, look at the actual web site much less the stats.  However, […]

I transferred my blog to this new domain in September 2006 and I am already gettin’ some love from Google and Yahoo (thanks to my utmost ethical link building techniques of course and my outstanding on-page optimization skillz - jk). For the terms “Online Marketing Blog” and “Internet Marketing Blog” I am on the first page of […]

Google’s quest for taking over the Internet is continuing.  They have released a public beta of its Website Optimizer, a new service that allows marketers to test various versions of landing pages to determine which one has the most effective conversion rate.  The Website Optimizer allows marketers to test different variables on a landing page […]

Awareness and consideration are fundamental metrics used to measure the effectiveness of paid search.  One of the most common ways to measure these two metrics is to simply monitor the impressions and clicks. Impressions are usually associated with awareness and clicks are associated with consideration. But using this methodology can be deceiving.  Assuming that when […]

I found this funny Google Dance Video on Youtube earlier today.  Too bad there isn’t one floating around from last year when there was a break dancing contest; and several Googlers falling down drunk. 
Technorati Tags: google dance video 
 

I was recently at SES last week in San Jose and attended a click fraud session with representatives from Google, Yahoo, Ask, Click Forensics, Click Tracks and a few others.
From the beginning, the gloves were off between one of Google’s Product Manager’s Shuman Ghosemajumder and the third party click fraud auditing firms.
To make a long story […]