Social Media Blog by Michael Brito
Insights into the social web & real
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A few months ago, I wrote about Vitrue’s study on the value of a Facebook fan being worth $3.60; and last week, Syncapse released a similar study and assigning a $1.36 value to a fan. The 18 page comprehensive study can be downloaded here but here are some key findings:
Product Spending: Facebook Fans spend, on average, $71.84 more than non-fans over a two-year period
Brand Loyalty: Facebook fans are 28 per cent more likely to continue using a brand than consumers who are not fans on Facebook
Willingness to Recommend: 68 per cent of fans are ‘very likely’ to recommend a product to family and friends (as opposed to 28 per cent of non-fans)
Brand Affinity: 81 per cent of fans feel a connection to the brand (versus only 39 per cent of non-fans)
Earned Media Value: Incorporating all of the above factors, the average value of a Facebook fan is $136.38 to an [...]
According to a recent study released by Vitrue last week, Facebook Fans are valued at $3.60 each in earned media for brands. Not everyone was happy with the study and a few even poked holes in the formula and assumptions made. I also wrote about it here if you’re interested. Despite the formula flaws, I do think it’s a good start to something many marketers are looking for – i.e. what’s the return on investing budget and human capital on a Facebook fan page? In fact, working on the brand side for many years, this question arises daily. And, the reality is that we may never know the true value of a fan because human behavior changes all the time and technology isn’t quite there yet; not to mention the possible privacy implications. I do feel that calculating fan value needs to involve more than just impressions. For now though, [...]
It sure has been busy at work. Let me give you a quick heads up on a few projects that I have been working on. Tomorrow, the Core i7 processor is launching. The Core i7 is the first Intel family to be released using the Intel Nehalem micro architecture and is the successor to the Intel Core 2 processors. Here are a couple of reviews here and here if you are geek.
Both projects were in support of the Core i7 launch, from a pure social media perspective. The first is Mass Animation; a Facebook application that brings together animators from around the world to work collaboratively in the creation of a professional 3-D quality animated film, titled “Live Music”.
Basically, the way it works is that animators can choose to download different scenes “or shots” that are categorized as being easy, medium or hard. Then, they have to download Maya software, [...]
A few days ago, I saw this Facebook video banner ad with the new Ben Stiller & Robert Downer Jr. flick, Tropical Thunder.
I am a huge movie buff and have been waiting for this movie to come out in the theatres, so it caught my attention pretty quickly. What was interesting was the comment field right underneath. So I thought to myself … wow, this is pretty cool; an embedded multimedia advertisement with comments visible to users’ network of friends.
I left a comment or two (as you can see) but I didn’t notice it in my feed. Nonetheless, I did see a comment from a friend of mine Daniel Riveong who said, “Dear Facebook: Commenting on ads is a sure way to get trolls. Have you seen YouTube comments?” He is exactly right. I wonder if advertisers are going to monitor these comments and pull ads if any “questionable” comments [...]
