Two social media projects: Mass Animation and Digital Drag Race

It sure has been busy at work. Let me give you a quick heads up on a few projects that I have been working on. Tomorrow, the Core i7 processor is launching.  The Core i7 is the first Intel family to be released using the Intel Nehalem micro architecture and is the successor to the Intel Core 2 processors. Here are a couple of reviews here and here if you are geek.
Both projects were in support of the Core i7 launch, from a pure social media perspective. The first is Mass Animation; a Facebook application that brings together animators from around the world to work collaboratively in the creation of a professional 3-D quality animated film, titled “Live Music”.
Basically, the way it works is that animators can choose to download different scenes “or shots” that are categorized as being easy, medium or hard.  Then, they have to download Maya software, [...]

Facebook: Interruption marketing that engages a guy like me

A few days ago, I saw this Facebook video banner ad with the new Ben Stiller & Robert Downer Jr. flick, Tropical Thunder.
I am a huge movie buff and have been waiting for this movie to come out in the theatres, so it caught my attention pretty quickly.  What was interesting was the comment field right underneath.  So I thought to myself … wow, this is pretty cool; an embedded multimedia advertisement with comments visible to users’ network of friends.
I left a comment or two (as you can see) but I didn’t notice it in my feed.  Nonetheless, I did see a comment from a friend of mine Daniel Riveong who said, “Dear Facebook: Commenting on ads is a sure way to get trolls. Have you seen YouTube comments?”  He is exactly right.  I wonder if advertisers are going to monitor these comments and pull ads if any “questionable” comments [...]

 

  • jayneboachie: Great post especially for those of us new in the industry. http://jayneboachie.blogspot
  • PR_issues: very useful information about measuring tools in PR. will try to keep them in my mind. thanks.I guess it...
  • Michael Brito: Thank you all for your insightful comments! : ) Have a great weekend.
  • dikshasethi: Social media is interesting. Has been a real revelation ever since i started with my postgraduation in...
  • richreader: Let's not be too sad.I'm thankful to the tweeters who have put a sharp magnifying lens on the key...

 

 

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