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Social Media in the Enterprise: Podcast

On 29 Aug 2009, In Enterprise Social Media, by Michael Brito, 3 Comments

Had a great conversation with John Munsell, CEO of Bizzuka on Friday as a guest on the User Friendly Thinking Podcast. Hat tip to Paul Chaney for the invite. Enjoy. ...

SxSW Panel Opportunities for Big Brands

On 17 Aug 2009, In Enterprise Social Media, SxSW, by Michael Brito, 1 Comment

There is very little brand representation at many industry leading conferences, including SxSW. I want to change that, a little. I submitted two ideas for panels at the conference. How to Start a Game-Changing Dialogue with ...

The Various Roles of Social Media in the Enterprise

On 16 Jul 2009, In Community Management, Enterprise Social Media, Social Media, by Michael Brito, 20 Comments

I had a short yet interesting twitter discussion the other day with Jim Durbin, a social media recruiter, about social media and commissions. It then evolved into a brief discussion about the different roles in social ...

How does Intel stack up against Forrester’s Social Framework?

On 13 Mar 2009, In Enterprise Social Media, Social Media, by Michael Brito, 16 Comments

If you read this blog, you know that I often write about and cite the work of Forrester. I read Groundswell last year and it really helped me gain insight as to how Intel uses social ...

Who really owns social media in an organization?

On 22 Oct 2008, In Enterprise Social Media, by Michael Brito, 16 Comments

It’s different in every company and in my experience; the term “ownership” has negative connotations and is the cause for organizational conflict, hurt feelings and a decline in productivity. This is one of the downfalls in ...

Why do some companies choose to ignore social media?

On 17 Oct 2008, In Enterprise Social Media, Social Media Strategy, by Michael Brito, 9 Comments

And walk through life with their heads down as if those who participate in social media don’t really exist? I don’t get it. A few months back, Burson-Marsteller conducted a study that found that 15% of ...

Behind the “enterprise” curtain of social media

On 27 Aug 2008, In Enterprise Social Media, Measuring Social Media, Social Media, by Michael Brito, 1 Comment

This is late news, sorry. But I, along with Tac Anderson and LaSandra Brill participated in a podcast last month facilitated by 1to1 Media (a division of Peppers & Rogers Group). Here is quick excerpt of the ...

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Social Media in the Enterprise: Podcast
August 29, 2009, 3
SxSW Panel Opportunities for Big Brands
August 17, 2009, 1
The Various Roles of Social Media in the Enterprise
July 16, 2009, 20
How does Intel stack up against Forrester’s Social Framework?
March 13, 2009, 16
Who really owns social media in an organization?
October 22, 2008, 16
Why do some companies choose to ignore social media?
October 17, 2008, 9
Behind the “enterprise” curtain of social media
August 27, 2008, 1

Social Media in the Enterprise: Podcast
August 29, 2009, 3
SxSW Panel Opportunities for Big Brands
August 17, 2009, 1
The Various Roles of Social Media in the Enterprise
July 16, 2009, 20
How does Intel stack up against Forrester’s Social Framework?
March 13, 2009, 16
Who really owns social media in an organization?
October 22, 2008, 16
Why do some companies choose to ignore social media?
October 17, 2008, 9
Behind the “enterprise” curtain of social media
August 27, 2008, 1

David Dallaire:

On the surface, all good stuff, but I'm not clear on what your definition of "Social Business", as it seems to be interchangeable with "Social Media" the way you are using it here. My understanding is that it is very different and goes much deeper than the standard definition of "Social Media". Anything you can offer to expand on that difference would be appreciated!
Lotus Marketing:

Yeah the whole marketing industrie is changing a lot. Everything is going Inbound Marketing nowadays. It's hard to keep up sometime.
Social Media Marketing:

I really appreciate the work from you Micheal. I also agree with Nick, Social Media indeed needs time and right marketing tactics, in order to be successful. Any ways thank you so much for sharing your opinion and experience with us.
Rich Reader:

Thanks for your speedy consideration of my initial concerns. As I review your post, I see other points of order and concern as we work toward a deeper understanding of the outlook and a variety of possible outcomes. While I agree with you that there are 75 million millenials, is it true that everyone in a particular age cohort is (or will become) a member of the job market? Historical data would not support that assumption. "Expected to hit the job market" remains an overstatement. Indeed, half of enterprises do provide social tools to their workforce for the purpose of knowledge capture, information gap closure, collaboration, and real-time communication. Yet, the training, support, and guidance that most employees need to obtain great performance from such tools is still resource-constrained. You are correct in observing that the new generation prefers decisions by consensus, yet the actual socialization of businesses has a long way to go before most will agree that the consensus process is thoroughly supported by their leadership (C-suite) and authorities (HR, Finance, and Legal). Brandon Russell's survey into the definition of the millenial stands up well for a moment, but it crumbles when he opens his view of the role between heroics and respect. He asserts that the millenial is defined by a hero "archetype" that places a deep trust in authority. Millenials neither adhere to, nor behave as, nor claim to identify with this definition. Mr. Russell might have done a better job elaborating on this fantasy. Regardless of how he might reposition his framing of the millenial soul, ask yourself "What millenial hero fits this mold?" Both Joseph Campbell and Karl Jung would have called "the hero's deep respect for authority" a non-sequitur. "The Heroes Journey" is made from stronger stuff. Examine the millennial hero archetypes represented by Luke Skywalker, Harry Potter, or the Mutant Ninja Turtles. They feared authority, and put on the happy face as a survival mechanism. The visible gestures of respect that they showed to the figures of authority bought them the time and resources needed to defeat the leadership that they distrusted. While I will be interested in reading the sources of Mr. Russell's hero definition, I see that others have made their own efforts in this subject. At the Comic Con San Diego in 2009, Daniel Debowy describes the Millenial Generation Hero as one who avoids traditional conflict with the prior generation as the route to advancing real change. http://www.liheliso.org/2009/08/09/millennial-generation-hero-interview-with-daniel-debowy-m-d-ph-d/ However, avoiding traditional conflict is only a feigned trust in authority, an immediate tactic to postpone battle until one is better equipped to and confident in one's ability to defeat one's opponent or former authority at the moment of one's choosing. Kinda Machiavellian. Kinda Ninja or Art of War. Ask any millenial: who the authorities are that they put the most trust in. They will tell you that authorities are more likely to be the villains who they distrust. . how they feel being labelled or defined with the "Hero" archetype, and you may be surprised by how the conversation turns back onto the labeller or the person defining the term. For a contemporary discussion of who the Millenial archetype is, look at the Marvelous Millennial Wine Marketing Circus at Sebastiani on May 17th, 2012 (or one of the same meetings elsewhere in California that week). The panel will discuss with the community the hopes, the dreams and the expectations of the Millenials. A good deal of discussion is taking place in anticipation of this event. Questions are being asked about the extent to which businesses are going to entertain, amuse, show a fun time to, be likable towards, stimulate the creativity of, cultivate the emotional level of engagement with, and be provocative toward the socially-connected millenial customer. The panel (as well as a most thoroughly engaged audience) will grapple with how millenials influence the customer relationship space of enterprises through their immediate interactions with each other in the tribal/online/IRL communities where they are most socially active. It's already apparent that the B2C approaches which are more empathetic with the millenials (among those businesses progressing in their paths toward becoming social businesses) are gaining mindshare as well as marketshare with the millenials. Such brands that connect with the Milennial mindset are not trusted authorities, but rather are viewed by those connected consumers as partners or welcomed participants in their communities. For a closer view, see Mutineer Magazine's blog: http://www.mutineermagazine.com/blog/2012/04/the-big-top-comes-to-town-mutineer-magazines-marvelous-millennial-wine-marketing-circus-is-coming-to-a-town-near-you/
Michael Brito:

Wow, well thank you! : )