Who really owns social media in an organization?
Oct 22, 2008 Michael BritoIt’s different in every company and in my experience; the term “ownership” has negative connotations and is the cause for organizational conflict, hurt feelings and a decline in productivity. This is one of the downfalls in working for a large company.
So, back to ownership … is it marketing, PR or the business units who are […]
Posted in Why do some companies choose to ignore social media?
Oct 17, 2008 Michael BritoAnd walk through life with their heads down as if those who participate in social media don’t really exist? I don’t get it.
A few months back, Burson-Marsteller conducted a study that found that 15% of Fortune 500 companies communicate with people via corporate blogs. Only 74 Fortune 500 companies actively maintain a blog! It’s almost […]
Behind the “enterprise” curtain of social media
Aug 27, 2008 Michael BritoThis is late news, sorry. But I, along with Tac Anderson and LaSandra Brill participated in a podcast last month facilitated by 1to1 Media (a division of Peppers & Rogers Group). Here is quick excerpt of the podcast (listen to part 1 and part 2), but you will have to listen to the entire thing if […]
