If you are selling products or services directly from your website, it is imperative to formulate a strategy built around persuading visitors to become customers. Ignoring this simple concept can result in poor conversion rates, lost ...
Browsing: Customer Experience
On 21 Dec 2006, In Conversion Rates, Customer Experience, Online Marketing, by Michael Brito, 4 Comments
On 04 Oct 2006, In Customer Experience, Google, Online Marketing, Paid Search, by Michael Brito, 1 Comment
Awareness and consideration are fundamental metrics used to measure the effectiveness of paid search. One of the most common ways to measure these two metrics is to simply monitor the impressions and clicks. Impressions are usually ...
On 01 Sep 2006, In Conversion Rates, Customer Experience, Online Marketing, Paid Search, by Michael Brito, 4 Comments
The question often arises for many marketers whether or not to bid on branded terms, especially if they already rank number one in the natural search results. While this argument may hold some ground on the ...
On 27 Aug 2006, In Conversion Rates, Customer Experience, Online Marketing, by Michael Brito, 1 Comment
I recently wrote an article about website conversion because after years of online shopping and browsing the internet, I am tired of seeing horrible websites that look as if they were put together by some template ...
On 18 Aug 2006, In Conversion Rates, Customer Experience, Online Marketing, by Michael Brito, 1 Comment
I just read this article about BTB marketers having a hard time converting sales leads because they are requiring user registration before letting them have access to more content on their site (i.e. articles, white papers, etc.) Not ...
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Strategies for Converting Visitors into Customers
December 21, 2006, 4 -
Measuring Brand Awareness with Paid Search
October 4, 2006, 1 -
Search Engine Marketing: Bidding on Branded Terms
September 1, 2006, 4 -
Great Tips to Boost Your Online Conversion Rates
August 27, 2006, 1 -
Article About Converting Sales Leads
August 18, 2006, 1
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Strategies for Converting Visitors into Customers
December 21, 2006, 4 -
Measuring Brand Awareness with Paid Search
October 4, 2006, 1 -
Search Engine Marketing: Bidding on Branded Terms
September 1, 2006, 4 -
Great Tips to Boost Your Online Conversion Rates
August 27, 2006, 1 -
Article About Converting Sales Leads
August 18, 2006, 1
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