Social Media Blog: Conversational MarketingA blog that disects conversational marketing via social media.

If you are selling products or services directly from your website, it is imperative to formulate a strategy built around persuading visitors to become customers. Ignoring this simple concept can result in poor conversion rates, lost revenue opportunities and a complete failure in e-commerce effectiveness.
Quick Conversion Statistics
Conversion rates, or the percentage of consumers that actually […]

Awareness and consideration are fundamental metrics used to measure the effectiveness of paid search.  One of the most common ways to measure these two metrics is to simply monitor the impressions and clicks. Impressions are usually associated with awareness and clicks are associated with consideration. But using this methodology can be deceiving.  Assuming that when […]

The question often arises for many marketers whether or not to bid on branded terms, especially if they already rank number one in the natural search results.  While this argument may hold some ground on the surface, bidding on brand related terms enables marketers to occupy more search engine real estate and have greater control […]

I recently wrote an article about website conversion because after years of online shopping and browsing the internet, I am tired of seeing horrible websites that look as if they were put together by some template builder from Homestead (no offense if you have one); with no thought or strategy on how they were going […]

I just read this article about BTB marketers having a hard time converting sales leads because they are requiring user registration before letting them have access to more content on their site (i.e. articles, white papers, etc.) Not sure how I feel about this; I mean, how else are they going to generate leads? If it’s a […]

As consumers are becoming savvier on the Internet, it is becoming more difficult for online marketers to increase/maintain their conversion rates.  A conversion rate can be defined as a relationship between website visitors and the actions considered to be a “conversion,” such as a sale, a download or a form submission.  This metric is often […]