A few months ago, I wrote about the 4 Pillars of a Customer Advocate Program – infrastructure, technology, content planning and measurement. One thing I hear from many clients is “how do we scale a program ...
Browsing: Customer Advocacy
On 20 Nov 2011, In Customer Advocacy, Social Business, Social Customer, by Michael Brito, 4 Comments
Business consulting firm, Bain & Company, released a report in September and concluded that early adopters of social media (Dell, Wal-Mart, Starbucks, JetBlue and American Express) have captured real economic value from their budget investments. The ...
I write a lot about customer advocacy. I am kind of obsessed with it. I am also vocal about the differences between advocates and influencers and I am often criticized about how I define each. Nonetheless, ...
This post was inspired after reading Brian Solis’s latest article about brands on the social web, specifically the rise of the social customer in Facebook. If this doesn’t kick organizations in the butt to get them ...
Okay, so it sounds a bit contradictory to social media but everyone thinks about this whether they admit it or not; even the purists wonder if it’s possible. This is actually a panel discussion next week ...
Reciprocal Altruism, as defined by Steve Knox, CEO of Proctor & Gamble’s word-of-mouth division Tremor is a concept “where you give to someone without no expectation of getting something in return.” I have been pretty vocal ...
Move over influencers; advocates are more valuable to brands. It’s a fact. And I won’t try to make the case with research on how consumers want to engage with brands on the social web because we ...
My Instagr.am
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Technology That Can Help Scale A Customer Advocate Program
January 22, 2012, 2 -
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The 4 Pillars of a Customer Advocate Program
November 6, 2011, 2 -
It’s time for brands to start activating their advocates
October 26, 2010, 3 -
How to Turn Word of Mouth and Social Media into Sales
October 20, 2010, 8 -
Creating customer advocacy through reciprocal altruism
September 14, 2010, 2 -
Social media and the era of customer advocacy
August 31, 2010, 4
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Technology That Can Help Scale A Customer Advocate Program
January 22, 2012, 2 -
-
The 4 Pillars of a Customer Advocate Program
November 6, 2011, 2 -
It’s time for brands to start activating their advocates
October 26, 2010, 3 -
How to Turn Word of Mouth and Social Media into Sales
October 20, 2010, 8 -
Creating customer advocacy through reciprocal altruism
September 14, 2010, 2 -
Social media and the era of customer advocacy
August 31, 2010, 4
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