Top 3 Considerations Before Launching a Brand Advocacy Program

Top 3 Considerations Before Launching a Brand Advocacy Program

Advocacy happens when customers or employees talk favorably about a brand or defend it without being asked to do so. They just love the brand, what it stands for and how it makes them feel. All consumers are influential. Their words and opinions are trusted. They aid and influence their peers down the purchase funnel […]

The Truth About Influencers And Brand Advocacy

The Truth About Influencers And Brand Advocacy

Ok, not a universal truth … just my opinion.  Over the years, I have written several blog posts and even dedicated an entire chapter in my book about the topic of customer advocacy.  I believe that investing in scalable, long term brand advocacy programs is a business imperative; more so than just increasing friends, fans and followers. […]

How To Inspire Your Customers And Foster Brand Advocacy

How To Inspire Your Customers And Foster Brand Advocacy

There is no simple formula for inspiration. There isn’t a single process or “8 simple steps” that will help you change customer behavior. Why? Everyone is different. We are all inspired by different things and at different stages of our lives.  As a boy, I was so inspired when Daniel Larusso leveled Johnny Lawrence of […]

Let’s Evolve The Conversation About Employee Advocacy

Let’s Evolve The Conversation About Employee Advocacy

All of us, including me, have been saying this for years – that companies need to empower their employees to engage externally in social media for a variety of reasons. I’ll name a few: They are trusted as external spokespersons It increases morale when employees feel empowered, trusted Using social tools can also increase productivity […]

Moms: The Not-So-New Social Customer And Brand Advocate

Moms: The Not-So-New Social Customer And Brand Advocate

If you have been in this space for a while, you already know that moms are pretty influential online. It’s one reason why organizations like BlogHer, Social Moms and Clever Girls Collective have become very popular and widely used by fairly large brands. Here is further evidence. According to a social media study sponsored by […]

Shifting The Conversation From Influence to Advocacy

Shifting The Conversation From Influence to Advocacy

There has been a lot of discussion about online influence lately so I thought I would offer my quick two cents. I wrote a little about how a few influencers have impacted my life back in 2009 and I still feel the same way today. I am normally a positive person but based on my […]

Technology That Can Help Scale A Customer Advocate Program

Technology That Can Help Scale A Customer Advocate Program

A few months ago, I wrote about the 4 Pillars of a Customer Advocate Program – infrastructure, technology, content planning and measurement.  One thing I hear from many clients is “how do we scale a program with hundreds of advocates?” or “what kind if technology can scale as we grow our program and increase the […]

Study Shows That Early Adopters Of Social Media Have Captured Real Economic Value

Study Shows That Early Adopters Of Social Media Have Captured Real Economic Value

Business consulting firm, Bain & Company, released a report in September and concluded that early adopters of social media (Dell, Wal-Mart, Starbucks, JetBlue and American Express) have captured real economic value from their budget investments. The survey of more than 3,000 customers helped identify what makes social media effective. Bain found that that customers who […]