Clicks, Impressions, relationships, conversations: What’s more important?
Jun 24, 2008 Michael BritoI have asked this question before but in a different way. It was a post I wrote about two months ago, The Holy Grail of Social Media: Conversions or Conversations? My summarizing hypothesis was that social media as a communication channel might not be the best strategy for customer acquisition and/or direct marketing as […]
Strategies for Converting Visitors into Customers
Dec 21, 2006 Michael BritoIf you are selling products or services directly from your website, it is imperative to formulate a strategy built around persuading visitors to become customers. Ignoring this simple concept can result in poor conversion rates, lost revenue opportunities and a complete failure in e-commerce effectiveness.
Quick Conversion Statistics
Conversion rates, or the percentage of consumers that actually […]
More Tools from Google
Oct 19, 2006 Michael BritoGoogle’s quest for taking over the Internet is continuing. They have released a public beta of its Website Optimizer, a new service that allows marketers to test various versions of landing pages to determine which one has the most effective conversion rate. The Website Optimizer allows marketers to test different variables on a landing page […]
Both Paid and Organic Search Are Equally Important
Oct 2, 2006 Michael BritoMany times, I read in various blogs and forum posts that a solid SEO strategy (with good rankings) is good enough to attract visitors to a website. I completely disagree with this view. While SEO is an important component of any integrated marketing campaign, paid search must not be overlooked when implementing an online strategy. […]
Search Engine Marketing: Bidding on Branded Terms
Sep 1, 2006 Michael BritoThe question often arises for many marketers whether or not to bid on branded terms, especially if they already rank number one in the natural search results. While this argument may hold some ground on the surface, bidding on brand related terms enables marketers to occupy more search engine real estate and have greater control […]
Great Tips to Boost Your Online Conversion Rates
Aug 27, 2006 Michael BritoI recently wrote an article about website conversion because after years of online shopping and browsing the internet, I am tired of seeing horrible websites that look as if they were put together by some template builder from Homestead (no offense if you have one); with no thought or strategy on how they were going […]
Article About Converting Sales Leads
Aug 18, 2006 Michael BritoI just read this article about BTB marketers having a hard time converting sales leads because they are requiring user registration before letting them have access to more content on their site (i.e. articles, white papers, etc.) Not sure how I feel about this; I mean, how else are they going to generate leads? If it’s a […]
How to Kill Online Conversion Rates
Aug 17, 2006 Michael BritoAs consumers are becoming savvier on the Internet, it is becoming more difficult for online marketers to increase/maintain their conversion rates. A conversion rate can be defined as a relationship between website visitors and the actions considered to be a “conversion,” such as a sale, a download or a form submission. This metric is often […]
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