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Browsing: Conversion Rates

I have asked this question before but in a different way. It was a post I wrote about two months ago, The Holy Grail of Social Media: Conversions or Conversations? My summarizing hypothesis was that social ...

If you are selling products or services directly from your website, it is imperative to formulate a strategy built around persuading visitors to become customers. Ignoring this simple concept can result in poor conversion rates, lost ...

Google’s quest for taking over the Internet is continuing.  They have released a public beta of its Website Optimizer, a new service that allows marketers to test various versions of landing pages to determine which one ...

Many times, I read in various blogs and forum posts that a solid SEO strategy (with good rankings) is good enough to attract visitors to a website.  I completely disagree with this view. While SEO is ...

The question often arises for many marketers whether or not to bid on branded terms, especially if they already rank number one in the natural search results.  While this argument may hold some ground on the ...

I recently wrote an article about website conversion because after years of online shopping and browsing the internet, I am tired of seeing horrible websites that look as if they were put together by some template ...

I just read this article about BTB marketers having a hard time converting sales leads because they are requiring user registration before letting them have access to more content on their site (i.e. articles, white papers, etc.) Not ...