Social Media Blog: Conversational MarketingA blog that disects conversational marketing via social media.

The other day, I was involved in a rather heated, yet enlightening discussion with a dude who really hates marketing; and I don’t blame him. Here is an excerpt of one of his comments:
Yes, consumers want to be heard. They also want the option to NOT be annoyed by marketing. They want the option of […]

Well, personally I think that conversations are the core of social media, but don’t take my word for it. I just launched a new blog authored by several internal marketers from industry leading companies like Intel, HP, Cisco, Yahoo, Yum Brands and Cadence who think the same. The blog, titled “Conversations Matter: Bridging the Social […]

Remember G.I. Joe and those pretty awesome public service announcements, where one of the Joes would give an important safety lesson to a group of kids engaged in questionable behavior? They always ended with the famous exchange: “Now we know!” “And knowing is half the battle.” Well I say that “listening is half the battle” […]

Let’s see … is social media about conversions, traffic, click though rates and sales; or is it more along the lines of conversations, authenticity, transparancy and building a sense of community? I guess it really depends on who you ask. My colleague at Intel, Bob Duffy, who works on my team came up with this […]

Last weekend my laptop crashed. When I restarted it, it said that the systems.32\hll.dll file was corrupt and that I need to reinstall it. I called Dell, they couldn’t help me. I stressed about it all night because I have some really important data there. So Sunday morning, I brought my laptop to Best Buy/Geek […]

I just finished reading, “Digg is Not Social Media Marketing” and I’d have to agree that using Digg alone is not social media marketing. While this may be an important tactic in the overall scheme of things, there is much more to social media than Digg. And, It is quite apparent that many marketers […]

Read this eBook now - Customer Service: The Art of Listening and Engagement through Social Media - written by Brian Solis. You can download for free (PDF or Word). It’s short, sweet and gets straight to the point.
One of the key takeaways was what many refer to as conversational marketing. Here is Brian’s take from […]

I just finished up reading Search Marketing Standard magazine (a great read by the way and I would recommend it to all my friends and colleagues); specifically a few articles/interviews about social media marketing. In an awesome interview with Cameron Olthuis about the State of Social Media Marketing, he talks about achieving front page placement […]

Yes, that’s right and I hope you are listening! You see, I just left your place of business and twittered my network (via my cell phone) about my experience there. And then when I get home, I am going to go online to YELP and write a review about your products and services. I hope […]

While focus groups and research are valuable methods to learn about market insight, online conversations are a great way to gain real-time feedback about your products and/or services. It’s immediate, more cost efficient, and I would argue that the conversations are more authentic.
In focus groups, and I know this because I participated in a few […]