Epic Idea For 2014: Brands Need To Get Content Right

Epic Idea For 2014: Brands Need To Get Content Right

I am not big into definitions. I don’t like arguing. And I don’t like sharing ideas unless I know there is substance, strategic thinking and experience to back it up. But here is an idea that I believe is critical as we move into 2014. Brands need to get content right. Content is how we reach consumers [...]

Top 3 Considerations Before Launching a Brand Advocacy Program

Top 3 Considerations Before Launching a Brand Advocacy Program

Advocacy happens when customers or employees talk favorably about a brand or defend it without being asked to do so. They just love the brand, what it stands for and how it makes them feel. All consumers are influential. Their words and opinions are trusted. They aid and influence their peers down the purchase funnel [...]

Brands Standing On Equal Ground With The Media

Brands Standing On Equal Ground With The Media

Just read this good piece from Jack Marshall of Digiday discussing how brands are using content syndication platforms like Outbrain and Taboola to amplify third party “positive” content.  He explains how McDonald’s bought ads to drive traffic to a positive article written about them in the Huffington Post. This is an excellent example of how [...]

Newscred’s 50 Most Influential Content Marketers

Newscred’s 50 Most Influential Content Marketers

I am a huge fan of Newscred the what they bring to the market place for content and brand marketers. I highly recommend reading this white paper they put together earlier this year, “Brands as Publishers.” A few weeks ago, they released a list of the 50 Most Influential Content Marketers and I’m really glad [...]

Brand Storytelling With Good Content, Not Ads

Brand Storytelling With Good Content, Not Ads

Read this white paper from my friends at Contently now. They interviewed some super smart folks in the industry. Below is a quick excerpt but please do download the white paper to get the full goodness of the content. So yes, consumer don’t want ads, don’t read ads, can’t stand ads and filter out ads. Unless … the [...]

Can You Operationalize Brand Storytelling?

Can You Operationalize Brand Storytelling?

Just read this excellent article from Gartner Analyst, Jake Sorofman. In the post, he writes that “Content marketing is about continuous storytelling. It’s about a steady stream of storytelling innovations—large and small—delivered as an ongoing pulse. A drumbeat.” I couldn’t agree more. But, he makes it sound so easy when it really isn’t. The next logical [...]

Youtility Book Review: Highly Recommended

Youtility Book Review: Highly Recommended

I just finished reading the book, Youtility: Why smart marketing is about Help not Hype by Jay Baer. It’s taken me about 2 months to finish it only because I’m in the process of putting the final touches on my own book. I know Jay personally. He is a good friend. Met him about 4 [...]

Is Influence The Currency Of The Social Web?

Is Influence The Currency Of The Social Web?

Saw this excellent video last night of Joe Fernandez, co-founder and CEO of Klout. In the video, Joe explains that influence data changes consumer-brand relationships and sees a marketplace where customer words control a brand’s story. He also said that influence is the currency of the social web. I look at it in a slightly [...]