I read a lot of posts about content marketing. It’s really the heart of what we do at Edelman Digital. We use content to grow communities, be more visible in search, engage with influencers and advocates and more importantly to change behaviors. Truth is, everything we do as communicators and marketers revolves around content across [...]
Innovation Starts with Brands Listening In Social Media
Over the last couple of years, social technologies and applications have emerged that allow interactive marketers to listen to what’s being said about their products and brand online. Smart marketers are now using this feedback to know when and where to engage with consumers on the social web. However, listening by itself is only half [...]
Filed Under: Community Management, Social Media
Is Community Management Unimportant To Marketers?
According to this report, senior marketers say that social networks and applications were their biggest priority for their 2010 marketing plans, followed closely by digital infrastructure. The others priorities included search optimization, mobile, blogger outreach, viral campaigns, digital advertising, email marketing and games. While these are all important, what’s interesting is that “community management and/or [...]
Filed Under: Community Management, Enterprise Social Media, Social Media
Applying the Fish! Philosophy to “Real Life” Brand Engagement
… and brand engagement starts with building successful communities. Hat tip to Ray Hartjen (twitter/blog), my previous boss at Sony for reminded me about the Fish! Philosophy. Ahh yes, so what is the Fish! Philosophy you ask. Well, it’s actually a pretty cool book. It’s an easy read and it’s inexpensive; but the lessons learned [...]
Filed Under: Community Management, Social Media Tagged: Social Brand, Social Media
The Various Roles of Social Media in the Enterprise
I had a short yet interesting twitter discussion the other day with Jim Durbin, a social media recruiter, about social media and commissions. It then evolved into a brief discussion about the different roles in social media. I think Jim was perhaps insinuating that I thought social media was just about community management. It’s not. [...]
Filed Under: Community Management, Enterprise Social Media, Social Media Tagged: Social Business
Budgets On The Rise For Social Media
Today, Mashable highlighted a Forrester report that forecasts budget spend in social media to “grow at an annual rate of 34 percent – faster than any other form of online marketing and double the average growth rate of 17 percent for all online mediums.” The report doesn’t go into specifics on what exactly that money [...]
Filed Under: Community Management, Social Media Tagged: Social Media
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