Over the last couple of years, social technologies and applications have emerged that allow interactive marketers to listen to what’s being said about their products and brand online. Smart marketers are now using this feedback to ...
Browsing: Community Management
On 28 Jan 2010, In Community Management, Enterprise Social Media, Social Media, by Michael Brito, 12 Comments
According to this report, senior marketers say that social networks and applications were their biggest priority for their 2010 marketing plans, followed closely by digital infrastructure. The others priorities included search optimization, mobile, blogger outreach, viral ...
… and brand engagement starts with building successful communities. Hat tip to Ray Hartjen (twitter/blog), my previous boss at Sony for reminded me about the Fish! Philosophy. Ahh yes, so what is the Fish! Philosophy you ...
On 16 Jul 2009, In Community Management, Enterprise Social Media, Social Media, by Michael Brito, 20 Comments
I had a short yet interesting twitter discussion the other day with Jim Durbin, a social media recruiter, about social media and commissions. It then evolved into a brief discussion about the different roles in social ...
I wonder what exactly that budget will be spent on. Today, Mashable highlighted a Forrester report that forecasts budget spend in social media to “grow at an annual rate of 34 percent – faster than any ...
My Instagr.am
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Is community management unimportant to senior marketers?
January 28, 2010, 12 -
Applying the Fish! Philosophy to “Real Life” Brand Engagement
September 7, 2009, 4 -
The Various Roles of Social Media in the Enterprise
July 16, 2009, 20 -
Budgets on the rise for Social Media but …
July 8, 2009, 6
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Is community management unimportant to senior marketers?
January 28, 2010, 12 -
Applying the Fish! Philosophy to “Real Life” Brand Engagement
September 7, 2009, 4 -
The Various Roles of Social Media in the Enterprise
July 16, 2009, 20 -
Budgets on the rise for Social Media but …
July 8, 2009, 6
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