Participation Marketing: Mobilizing Employees to “Participate” and Tell the Brand Story

Participation Marketing: Mobilizing Employees to “Participate” and Tell the Brand Story

New book coming in 2016 – Sign up to be notified when Participation Marketing is available for pre-order. See slides below. Activating Employees to be Brand Storytellers from Michael Brito

Break-Through Storytelling Starts with Audience Architecture

Break-Through Storytelling Starts with Audience Architecture

There is a content and media surplus. Attention deficit. Consumers have tunnel vision. Their media consumption habits and behaviors are unpredictable. This makes it extremely difficult to reach an audience. Here’s how to do it.  Break-Through Storytelling Starts with Analytics from Michael Brito

A Simple Framework for Brand Storytelling

A Simple Framework for Brand Storytelling

Brand storytelling is yet another buzzword in the marketplace that’s been around for more than a minute. The term itself is often tossed around like it’s another “to do” on the content marketing checklist. But establishing your narrative is the most important step before you start the execution of any marketing program or campaign. It’s the foundation […]