In Today’s Marketplace, Integrated Marketing Strategies are a Must
Sep 14, 2006 Michael BritoIt’s no mystery why consumers’ attention span for advertising is decreasing; and their consumption of media has become increasingly fragmented across every marketing channel. The reason is that consumers are bombarded daily with thousands of messages by advertisers; and they are learning to filter out the messages that are not relevant. For example, the last time I heard a mortgage related advertisement on the radio was when I was in the process of refinancing my home. Since then, I haven’t heard any; and that doesn’t necessarily mean that there isn’t any mortgage advertising either. I just filter them out.
Any where there is available real-estate (urinal, taxi cab, billboard, online banner, etc.); an advertiser will try to capture the attention of the consumer and communicate their message. This is why it is imperative to have a successful integrated marketing campaign for your small business. It’s a way to ensure that you are reaching your target consumer in place where they frequent.
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Technorati Tags: integrated marketing, marketing, marketing strategies, marketing communications
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September 19th, 2006 at 7:33 pm
Hi there. I found your blog on Technorati and you have some really good things to say. On the topic at hand, I see companies today that still don't understand the importance integrating all their marketing activities. You would think that they would eventually catch on!!
September 19th, 2006 at 7:42 pm
Hi Jason. Thanks for the kind words. I just launched this blog about a month ago and I am just trying to engage in dialogue with, well, really anyone who has similar interests as I do.
Yes you are right. Even Fortune 500 companies that I have worked for in the past are still struggling on how to integrate their marketing.
September 28th, 2006 at 1:45 am
agreed. Integrated marketing is not a new concept. Actually, some companies (like Nike) have been integrating their marketing tactics for years now and they do a damn good job at it.
I wonder if companies will soon adopt a social media marketing strategy anytime soon. I see that you talk about it a little but it's really starting to become mainstream. I just saw an article last week that Nike, Jack In The Box, Dove, Cingular all have profiles on Myspace.
February 28th, 2008 at 8:38 am
This blog is nice. It's good to know that some people really care to express their sensible opinions. I'm not really into business but I would like to know more about marketing. So, i think i gotta read your other blogs on this matter. thanks!