According to ClickZ, a recent report by research firm PQ Media on political ad spending reveals that direct email accounted for roughly 80 percent of the $40 million spent online by political advertisers leading up to ...
Posts by Michael Brito
Thanks to Christian Mezei of SEOpedia, he has posted some interesting findings on how to get an article on the home page of Digg. He points out his post doesn’t represent a method to let users ...
As social media begins to dominate the marketplace, it is imperative for marketers to include this growing channel into their overall strategy planning; millions of impressions are at stake. Dove has done an excellent job in ...
I started this blog in September 2006 and receive roughly 1,000 unique visitors, 2,100 page views and two new clients. Not bad for a blog that I only post entries in about once a week. The ...
On 29 Oct 2006, In Blogging, Social Bookmarking, Social Media Optimization, by Michael Brito, 4 Comments
I recently stumbled upon a cool social bookmarking tool. Rather than having a bulk load of buttons (similar to mine – see below), you can simply add this one button and save a ton a real ...
On 19 Oct 2006, In Conversion Rates, Google, Online Marketing, Paid Search, by Michael Brito, 2 Comments
Google’s quest for taking over the Internet is continuing. They have released a public beta of its Website Optimizer, a new service that allows marketers to test various versions of landing pages to determine which one ...
I just spent all week at the DMA conference in San Francisco and I must say that Social Media was one of the hot topics of the conference. The two keynote speakers, Paula Sneed of Kraft Foods ...
On 04 Oct 2006, In Customer Experience, Google, Online Marketing, Paid Search, by Michael Brito, 1 Comment
Awareness and consideration are fundamental metrics used to measure the effectiveness of paid search. One of the most common ways to measure these two metrics is to simply monitor the impressions and clicks. Impressions are usually ...
My Instagr.am
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Politicians embrace email marketing, but what about Social Media?
November 8, 2006, 2 -
The Unofficial Digg Algorithm
November 3, 2006, 3 -
30 Second Superbowl Ad or Youtube?
November 3, 2006, 1 -
Blog Your Way to Success in Business
October 31, 2006, 8 -
New Social Bookmarking Tool
October 29, 2006, 4 -
More Tools from Google
October 19, 2006, 2 -
DMA and Social Media
October 19, 2006, 0 -
Measuring Brand Awareness with Paid Search
October 4, 2006, 1
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Politicians embrace email marketing, but what about Social Media?
November 8, 2006, 2 -
The Unofficial Digg Algorithm
November 3, 2006, 3 -
30 Second Superbowl Ad or Youtube?
November 3, 2006, 1 -
Blog Your Way to Success in Business
October 31, 2006, 8 -
New Social Bookmarking Tool
October 29, 2006, 4 -
More Tools from Google
October 19, 2006, 2 -
DMA and Social Media
October 19, 2006, 0 -
Measuring Brand Awareness with Paid Search
October 4, 2006, 1
Socal Business Book
