Scroll To Top

Posts by Michael Brito

The Top 25 Social Business Leaders That Influence Me

This isn’t link bait and it wasn’t created using Klout or any other influence measure. I wanted to share this list because these are really smart people, many of whom I know personally, that influence my ...

Does A Social Business Always Deliver the Best Customer Engagement?

A few weeks ago, Peter Kim wrote a post about his trip to Ford. He mentioned a few different times that Ford’s initiative of inviting external influencers – several different bloggers from countries including Canada, Germany ...

Technology That Can Help Scale A Customer Advocate Program

A few months ago, I wrote about the 4 Pillars of a Customer Advocate Program – infrastructure, technology, content planning and measurement.  One thing I hear from many clients is “how do we scale a program ...

Social Business: Culture Eats Strategy For Lunch

In the following video, Chris Heuer interviews Sandy Carter, Vice President of Social Business Evangelism at IBM.  The interview is 17 minutes long but the key takeaway is that “Culture Eats Strategy for Lunch”. What this ...

Social Media Policies in Schools Need To Be Enforced With An Iron Fist!

As a dad of two beautiful girls, this makes me want to produce great bodily harm on someone. As a business guy who writes a lot about social business, this is a dialogue that we have ...

Book Review: The Science of Social By Dr. Michael Wu from Lithium

Last Friday, the good folks over at Lithium hosted a dinner to honor Dr. Michael Wu and the release of his book, The Science of Social: Beyond Hype, Likes & Followers. I was like the ugly ...

IBM And San Jose State University Offer Social Business Program

I am super excited about today’s news from IBM.  They have officially announced a partnership with San Jose State University to help students learn about social business and prepare them for the workforce.  The new academic ...

My One Prediction For 2012: The Rise Of The Social Business Expert

We’ve seen this happen before. Years ago when Yahoo, yes Yahoo, dominated the search landscape and SEO was the “in” thing, everyone suddenly became “SEO experts” overnight.  Then Google took over and their algorithm grew more ...