I am a digital strategist, author, TEDx speaker, adjunct professor, and avid 49ers and Lakers fan with over 15 years experience helping organizations solve marketing challenges. In all my experience working, teaching and writing about digital marketing and social business, I’ve learned that consumers are real people with real passions, not just target markets. In order to turn followers into friends and fans into “raving” advocates, I believe brands need to listen more than they talk and social media provides a powerful way to connect with them, personally.
As the Head of US Digital Marketing at LEWIS Pulse, I am responsible for helping clients reach their target audience with precision – the right content, at the right time, in the right channel and to the right audience. This requires a combination of audience intelligence, creative content and targeted paid media. Previously, I was the Head of Social Marketing at W2O Group, and Senior Vice President of Social Strategy at Edelman Digital where I consulted for Fortune 500 companies implementing integrated content and digital marketing programs, globally.
I have been fortunate enough to have worked for Silicon Valley brands like Hewlett Packard, Yahoo, and Intel building online communities before social media was even a thing. I also served 8 years in the US Marine Corps.
I have written two books – Smart Business, Social Business: A Playbook for Social Media in Your Organization (2011) and Your Brand: The Next Media Company: How a Social Business Strategy Enables Better Content, Smarter Marketing, and Deeper Customer Relationships (2013). I am working on my next book, “Participation Marketing: Mobilizing Employees to Participate and Tell the Brand Story” set to release later in 2016 or early 2017.
Michael Brito has a Bachelor of Arts in Business degree from Saint Mary’s College and a Master of Science, Integrated Marketing Communications degree from Golden Gate University. He proudly served eight years in the United States Marine Corps. You can connect with him on LinkedIn, Twitter, Facebook, Google+ or his social business blog and his new site about employee advocacy programs – Employee Brand Storytelling.