Break-Through Storytelling Starts with Audience Architecture

Break-Through Storytelling Starts with Audience Architecture

There is a content and media surplus. Attention deficit. Consumers have tunnel vision. Their media consumption habits and behaviors are unpredictable.

This makes it extremely difficult to reach an audience. Here’s how to do it. 

About Michael Brito

Michael Brito has been making things happen online since 1996 with a legit hustle. He gets mad when the 49ers lose, really mad. Feel free to follow him on Twitter.