What Does Social Business Have To Do With Brand Strategy?

What Does Social Business Have To Do With Brand Strategy?

I am a litte late posting this Slideshare. I presented these slides back in March at the Dachis Group Social Business Summit. The story is pretty easy to understand. It goes like this.

There is a content surplus in the market today.  There is an attention deficit among consumers.  Consumers are influential and their lives are unpredictable.  This is making it extremely difficult for brands to reach them with the right messages.

There’s a content surplus & attention deficit among consumers. What is your brand doing to reach them? … {Tweet this}

From a content perspective, brands need to think like media companies, because media companies are content engines. The produce relevant and recent content day in and day out.  The content is omnipresent (meaning it’s everywhere) and internally, media companies are agile – they can get things done quickly and efficiently.

Brands can’t just turn the “media company” button on an expect operations to change overnight.  They must deploy a social business strategy to make this change successful – people, process and technology. The rest of the slides focus on the content operations of becoming a media company. Enjoy.

What is your social business strategy?
About Michael Brito

Michael Brito has been making things happen online since 1996 with a legit hustle. He gets mad when the 49ers lose, really mad. Feel free to follow him on Twitter.

  • http://twitter.com/donschindler Don Schindler

    Michael, can you explain the slide with Invest in the Right Technology – I’m trying to figure out your breakdown. You can hit me back on @donschindler if you want.

  • http://www.britopian.com Michael Brito

    @twitter-6032632:disqus let me explain. Upper left quadrant are cotent marketing platforms. Upper right are social CRM vendors. Bottom right are employee and customer advocate platforms. Bottom left is cotent curation vendors. Does that help?

  • http://twitter.com/donschindler Don Schindler

    Yep, sure does. Thanks, Michael.