Articulating Your Content Strategy Like A Child’s Story Book

Articulating Your Content Strategy Like A Child’s Story Book

I used to read “Love Your Forever” to both of my girls when they were little. Even thinking about it today, I still get choked up. It’s really a heartfelt story.  What I remember the most about it is that it uses imagery to tell a very significant story (as with most children’s books). The story is about a mother’s unconditional love for her son; and then chronicles her son’s life growing to an adult and starting his own family. The sad conclusion shows how he reciprocates his love to his mother who has grown to be an elderly woman. There are just a few sentences on each page but the story and illustration is powerful and you can even follow along without even reading the text.

This is how you should start thinking about your content strategy. Visual storytelling is certainly top of mind for marketers today; and with the rise of Instagram, Pinterest, Vine and Facebook’s recent Timeline redesign, it’s even more important today. But telling your brand story is more than just adding an image to each Facebook post or taking advantage of the news cycle and creating real time content like Oreo. The ability to tell visual stories requires a significant amount of planning and collaboration with internal teams (creative, brand, content); which means you need to deploy a social business strategy that delivers this effectively..

Your content strategy should be as easy to articulate as a children’s story book {Tweet this}

I came across this Slideshare presentation by Stefanos Karagos and had to share it. It’s one of the better presentations I have seen lately and illustrates my point exactly. I read through each slide and knew exactly what Karagos was saying as if he were presenting it directly to me.

Enjoy this new book by me – Your Brand: The Next Media Company!


About Michael Brito

Michael Brito has been making things happen online since 1996 with a legit hustle. He gets mad when the 49ers lose, really mad. Feel free to follow him on Twitter.

  • Jonathan Steiert

    Oh my goodness…my mom LOVED reading that book to me. Always wanted to hug her at the end of the book.

    “I’ll love you forever/I’ll love you for always/ As long as I’m living/ My baby you’ll be”

    Such love- communicated in a children’s book. Thanks for the moment of nostalgia. And thanks, Mom :)

  • Tom Rodriguez

    That book was my favorite when I was 10…..haha thanks for this, it reminds me of my childhood

  • Michael Brito

    @tom_rodriguez:disqus yes me too. I still read it to my no-so little ones once in a while..

  • Michael Brito

    ha, thanks @google-a9a373edb4a626cd67c293480b06ab9c:disqus for the comment. I still know those exact words…