I presented these slides to the leadership team at NAIT – The Northern Alberta Institute of Technology in Edmonton, Alberta; as well as to industry and community leaders from the region. In January 2012, I began teaching strategic social media (or, social business) to Public Relations & Journalism students at San Jose State University. I was also hired by UC Berkeley Extended Education to teach the same class. The following slides are observations and best practices I have learned this past year.
If you are interested in live close to Downtown San Francisco, I will be teaching my next class at UC Berkeley (location: UC Berkeley Extension Downtown Center, 425 Market St.) starting in March.