Every company struggles with scaling social media, whether it’s content, measurement, analytics, technology, global expansion or unsure of how to organize teams. I often talk about how social business planning and initiatives can be a solution to many of these organizational challenges. The below eBook, created by Social CRM platform Sprinklr (and several pretty awesome contributors) gives specific detail on how to scale social media in large organizations. Enjoy!
How To Scale Social Media In Large Organizations
Michael Brito is a Senior Vice President of Social Business Planning at Edelman Digital. He helps his clients transform their organizations to be more open, collaborative and socially proficient; with the end result of creating shared value with employees, partners and customers. Prior to Edelman, Michael worked for Intel and Hewlett Packard in various social media marketing roles. Opinions posted here are his own.