Home Social Business How To Scale Social Media In Large Organizations
How To Scale Social Media In Large Organizations
September 25, 2012 4 Comments

How To Scale Social Media In Large Organizations

Every company struggles with scaling social media, whether it’s content, measurement, analytics, technology, global expansion or unsure of how to organize teams. I often talk about how social business planning and initiatives can be a solution to many of these organizational challenges. The below eBook, created by Social CRM platform Sprinklr (and several pretty awesome contributors) gives specific detail on how to scale social media in large organizations. Enjoy!

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About Michael Brito

Michael Brito is a Senior Vice President of Social Business Planning at Edelman Digital. He helps his clients transform their organizations to be more open, collaborative and socially proficient; with the end result of creating shared value with employees, partners and customers. Prior to Edelman, Michael worked for Intel and Hewlett Packard in various social media marketing roles. Opinions posted here are his own.

Feel free to follow him on Twitter, subscribe to this blog or read some more of his content on Social Business News.

  • http://www.facebook.com/jennifer.dubow Jennifer Dubow

    Thanks Kurt for your comments. Any thoughts on what’s worked for you to get the middle swaying in the social direction?

  • http://www.facebook.com/jennifer.dubow Jennifer Dubow

    Hi Jamie. Provocative is great! I agree that organizations need to consider their org design in the context of social. And the role out of these changes can take time. I do agree that in many large organizations, there’s a lot of fat in the middle, but on the flip side, there are many lean organizations where middle managers have too large of a span of control with too many direct reports. Back to the point about social though, we need to ensure that middle managers understand the big picture strategy for “why go social” and that they set aside the time, or are given the permission/formal opportunity to get training that’s tailored to their roles as managers, so they can learn to coach their teams effectively. Overall, many systems, processes and structures need to align to make social work, and Middle Managers play a critical role.

  • digital magnify

    wow great information you have share here. nice content.

  • http://www.facebook.com/jennifer.dubow Jennifer Dubow

    Wish we saw more of this topic at #SXSWI