9 Indicators of Social Business Transformation: Process & Governance

9 Indicators of Social Business Transformation: Process & Governance

Back in May, I wrote about the 8 Cultural Indicators of Social Business Transformation; and while I believe that culture is what drives this evolution, process also plays a critical role. Here are 9 process and governance indicators that will help you understand if your organization is on the right track:

  • The establishment of a Social Business Center of Excellence responsible for social media operations and governance
  • Social behaviors become a part of employees everyday workflow and job function
  • Social media policies and guidelines (or Rules of Engagement) co-created and shared with the employees
  • Social Media Training Curriculum created and made available for employees, partners
  • Governance models created, published and shared across the organization i.e. process for new employees to be trained to be social media practitioners; process for new social media channel creation (internal and external)
  • Consolidation of social media channels, both internal and external
  • Tighter integration between social media, paid and owned media
  • Workflows created that collect external customer feedback and filtered back to the product organizations
  • Consistent social media measurement framework agreed upon and used to measure both internal and external social initiatives

What have you seen within your company that indicates true social business transformation?

Image: Big Stock Gears


About Michael Brito

Michael Brito has been making things happen online since 1996 with a legit hustle. He gets mad when the 49ers lose, really mad. Feel free to follow him on Twitter.

  • http://reelseo.com/about/grant Grant Crowell

    Great article, Michael. I’m currently doing research on social media process and governance case studies and best practices for both nonprofits and political campaigns, so I’m hoping to share any distinctions between those groups and commercial enterprise. However I think everything you have shared here would be just as applicable with those groups, too.