Two interesting developments happened in the social business space this week. It’s clear that that the space is evolving as the demand for social business services grows.
First, one the “Big Four” consultancy firms, PricewaterhouseCoopers just announced the acquisition of social media strategy firm, Ants Eye View. This makes complete sense as other management consulting firms are trying to carve out their piece of the social business market i.e. Deloitte making strategic hires and McKinsey publishing reports and white papers. PwC is instantly a player in this space with the addition of some really smart social strategists with defined capabilities, IP, experience and case studies. According to this article, the goal is to combine Ant’s Eye View’s social media strategy and digital marketing skills with PwC’s Advisory business that will build upon the firm’s growing Management Consulting customer impact and customer engagement capabilities. I know many of the Ant’s personally and they are all top notch, super smart people. Congrats to Sean O’Driscoll and team. Here is more from Jake McKee on the acquisition.
Secondly, Eastwick, a Silicon Valley based Public Relations firm earlier this week announced the launch of the new independent consulting firm called SocialXDesign. According to the press release, the firm will combine expertise in strategic marketing and public engagement with behavior research. The CEO, Giovanni Rodriguez is a former Deloitte consultant and CMO of BroadVision. I have met him a few times and he’s definitely a smart guy. The chief strategy officer will be Toby Chaudhuri, a Washington D.C. public affairs consultant.
So the trend is clear. PR firms such as Edelman, Weber, Ogilvy and Eastwick have fully defined social business capabilities and teams. Will other PR firms follow suit? What about the management consulting firms? Are they serious about building out their social business capabilities?
Disclosure: I work for Edelman in case you didn’t know.