Last week, I had a chance to sit down with Vintank’s CTO, James Jory, to get an in depth demo of their social CRM (social listening) platform specifically for wine related brands. To say I was impressed is an understatement. First off, their Winery Social Index, very similar to the Dachis Group Social Business Index, provides a scoreboard on how wine brands are performing on the social web. The algorithm was built specifically to level the playing field for wineries of all sizes (i.e. a small winery with minimal fans but higher engagement metrics may have a higher score than a large winery with several hundred thousand fans and little to no engagement).
Additionally, Vintank has been collecting data for several years now. It’s not like many of the online monitoring vendors that only begin tracking brand/industry related keywords after a contract is signed. They have loads and loads of historical data that is excellent for research and measuring topical share of voice as it relates to wine related search queries. It’s a robust platform that delivers what many enterprise-grade social listening/social CRM platforms should delivering – actionable data. Here is a screen shot of the Winery Social Index:
Lastly, here is a blog post that explains Vintank’s more advanced social CRM features.
Disclosure: Paul Mabray, James Jory and the rest of the Vintank crew are personal friends. I am also a “business adviser” for Vintank. The only reason why I agreed to be an adviser to Vintank is because they have an excellent product.
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