I presented the following to slides to Dr. Brett L. Simmon’s class who teaches organizational behavior and leadership at the University of Nevada, Reno. I also presented a similar webinar for the good folks at Hootsuite University in case you want to hear my voice.
Here is a quick summary of the slides.
The social customer is very influential. Companies realized this, saw the “bright and shiny” object of social media and jumped in head first with zero planning. This has caused organizational chaos on a variety of different levels. Now today, companies are realizing that they must spend considerable amount of time focusing on internal social media objectives – changing behaviors, optimizing business processes, building communication/collaboration models, training, and overall social business planning. I have over simplified it but I think you get the picture. Hopefully you can extract some value. Enjoy.