Hat tip to Luis Suarez for sharing this on Twitter. Check out his blog, he’s a super smart guy and a great writer. Quick thought on the video below. The Department of Justice in Victoria, Australia created this. Yes, a government agency is responsible for putting together this quite awesome video and then making it public. If they can do it, why can’t you? The lesson for business is this … first, a social media policy is certainly important to protect the organization so every company needs one. Second, when you can make it fun, c0-create it with your employees and then share it externally; your company will achieve two things – an increase in employee morale and a positive perception of transparency and trust from people like me who are on the outside looking in. Hats off to the team that is responsible for this.
Who says you can’t have fun with Your Social Media Policy?
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Michael Brito is a Senior Vice President of Social Business Planning at Edelman Digital. He helps his clients transform their organizations to be more open, collaborative and socially proficient; with the end result of creating shared value with employees, partners and customers. Prior to Edelman, Michael worked for Intel and Hewlett Packard in various social media marketing roles. Opinions posted here are his own.