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Using @SlideShare for thought leadership in the B2B enterprise

Social Business, Social Customer, Social Media 08 Aug 2011
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Had the pleasure to meet Jonathan Boutelle, CTO & Co-Founder of SlideShare a few weeks ago. In the video below, he discusses how we have moved from push-driven marketing to permission-driven marketing; and how B2B enterprise companies can use SlideShare as a platform for thought leadership as well leveraging search to and social capabilities in order to drive community engagement and content marketing.

About the author

Michael Brito

Michael Brito is a Senior Vice President of Social Business Planning at Edelman Digital. He helps his clients transform their organizations to be more open, collaborative and socially proficient; with the end result of creating shared value with employees, partners and customers. Prior to Edelman, Michael worked for Intel and Hewlett Packard in various social media marketing roles. Opinions posted here are his own. Feel free to follow him on Twitter, subscribe to this blog or read some more of his content on Social Business News.

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