I have never done this before on my blog but I am going to be writing a series of blog posts about customer and brand advocacy. Chapter 9 in my book is all about advocates so much of the series will pull from that content. Many companies today are starting to shift their marketing dollars and are looking to create formal advocate programs. Their focusing less on reaching out to influencers, and instead, identifying those social customers who may or may not thousands of Twitter followers but love the brand nonetheless. Brands today are realizing that a relationship with an influencer is built upon incentives; and that advocates love the brand or product even if they aren’t listening. Almost a year ago, I wrote a post, Social Media and The Era of Customer Advocacy which explains the “why” of customer advocacy. This series will focus on the “how”. Here are the details:
Brand Advocate Series:
- How to Create a Customer Advocacy Program
- How to Find The Right Advocates
- The Difference between Advocates and Influencers
- Choosing the Right Technology Platform
- Eloqua Case Study on Brand Advocacy
- Wrap up and Next Steps
My request to you is this. Please don’t buy the book.
I would much rather you just donate $5 or $10 to Not For Sale by clicking on “Chip In” on the below widget which will take you to Paypal (note: the July 13th date displayed is 2012)
