How about a @Klout score for giving?

How about a @Klout score for giving?

This is certainly not a jab at my boys who run Klout; and for the record, I think they are doing some pretty amazing things – and yes, I do check my Klout score every now and then and have enjoyed a few Klout Perks along the way — love my Kobe (Black Mamba) poster that’s hanging in my office (okay, cube).

We live in a world today where ego prevails. I see it all around me where friends, colleagues and even a few of my mentors consistently talk only about themselves.  And as much as I try to keep mine in check, sometimes it lets loose, I admit it.

Self promotion is okay within reason. But the reality is and whether you see it or not, we live in a world where there is suffering, poverty and people in need of the very things that we all take for granted every single day — all while we tweet, retweet and brag about how many lists we are on. Most of us live in a bubble and have no idea what is going on in the world around us. Now imagine this just for a second. Imagine if we refocused our conversations just a little — and instead of spending time tweeting that we just updated our “about page” on our blog or thanking people for reaching a thousand Twitter followers – that we shared something so much more important and impactful.  I am not talking about sports scores, what’s for dinner or complaining about receiving poor customer service from an airline. I am talking about conversations that make people aware of the problems that exist globally and even in our own neighborhoods like poverty, sex trafficking and cancer to name a few. These are all global problems and using “our” collective influence to not only make people aware of an issue but actually do something about it would make a tremendous impact.  I am talking to myself here too; and this is the reason why I am donating 100% of my book royalties to Not For Sale.

A few years ago, my dear friends Jennifer Leggio, Gabriel Carrejo and I started the Silicon Valley Tweetup. Over the last two years, we have supported organizations like the Anissa Lopez Foundation, George Mark Children’s House, Twitter Kids of Tanzania, San Jose Family Shelter, the American Cancer Societies Relay For Life and Fair Fund. I am proud to say that we have not only raised awareness about these organizations but also raised several thousands of dollars. It’s something I am so very proud of to know that we have made such an impact in people’s lives.

Wouldn’t it be awesome if Klout’s algorithm actually took into consideration the conversations we have about some of these issues? Better yet, what about our financial contributions? I wonder how many folks would be willing to share their Klout scores if that was the case. Probably not a lot and I find that to be a huge problem.

What say you Klout? Any possibility of seeing a @kloutforgood anytime in the future?

About Michael Brito

Michael Brito has been making things happen online since 1996 with a legit hustle. He gets mad when the 49ers lose, really mad. Feel free to follow him on Twitter.

  • Anonymous

    I dig the idea, Michael. I think it could work, at worst, those who are obsessed with their Klout score would probably donate tons of money just to make sure things stayed on the rise. I think what is more important here though is how can Klout, or anything else that strokes our egos, leverage their services/offerings to make people socially aware without a direct tie-in? I ask that question because I notice when you put a direct “goal” or end result to something, once it’s reached the action halts. Or it will continue if the stakes are higher. So how can Klout, Twitter, Foursquare or any of these other sties and services leverage doing good for the sake of doing good?

  • Stan Faryna

    Do good period. I’m beyond hoping for the species to gird up its loins and empathize with the hungry, the thirsty, the poor, the sick, the dying, etc. Let’s gamify do gooding for the sake of wonderful outcomes. Frankly, if we wait patiently for most people to come to an understanding of a world of we at their snail-like pace… more will suffer, anguish and die while we pat ourselves on the back for being spiritually enlightened.

    Can you dig it?!

  • Ryan Critchett

    That would be huge. @kloutforgood:twitter makes perfect sense to me. 

  • Michael Brito

    Stan — with you on that. Unfortunately, some people need incentives to do good. @Klout for Good would be away to motivate the communities to take action. I agree with you 100%.

  • Michael Brito


    Not sure if it can be done technically…  I am not that smart.  I am sure it can. Hopefully Klout is listening. It’s good business to help others.

  • David Rosen

    How about a small modification on that…a Klout score based on the TOPIC of the good.  They could rank the relative Klout that different diseases have based on the scores of people who tweet about them.  I’m sure we’d learn something interesting about ourselves. 

  • Michael Brito

    that’s a really good idea David.  Wonder if Klout is listening! : )