Many companies today are trying to figure out how to structure their internal organizations to best meet the needs of the social customer, be more collaborative, communicate more effectively across the company, innovate and tear down organizational silos. The following is an example of a fully collaborative social organization.
In this case, there is a Social Media Center of Excellence (COE) team that reports into corporate marketing. The COE serves as a governing body and is responsible for creating governance models, facilitate best practice sharing, training and many times they are creating the brand strategy for social media. This type of organization is empowering and amplifying employees to engage externally regardless of their job function or what business unit they report into. In many cases, the business units (product organizations, customer support, human resources, sales and various geographies) are responsible for the execution of social media programs, leveraging best practices, strategic support and guidance from the COE.
Here are some more examples of social organizations taken directly from my upcoming book , Smart Business, Social Business: A Playbook for Social Media in Your Organization scheduled to be released in July 2011. You can pre-order by clicking on the below book cover. Thank you for your support.
