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Humanize Your Business; then the Brand
April 13, 2011 2 Comments

Humanize Your Business; then the Brand

More specifics here on a post I wrote for Social Fresh. Basically, organizations need to humanize their business operations before they can successfully humanize the brand.

social-business

This social business infographic is based on my upcoming book, Smart Business, Social Business: A Playbook for Social Media in Your Organization scheduled to be released in July 2011.

social-business-book

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Filed Under: Social Business, Social Business Book
About Michael Brito

Michael Brito is a Senior Vice President of Social Business Planning at Edelman Digital. He helps his clients transform their organizations to be more open, collaborative and socially proficient; with the end result of creating shared value with employees, partners and customers. Prior to Edelman, Michael worked for Intel and Hewlett Packard in various social media marketing roles. Opinions posted here are his own.

Feel free to follow him on Twitter, subscribe to this blog or read some more of his content on Social Business News.

  • http://zachcole.com Zach Cole

    I love this flowchart! It's well put together and shows how there are different facets to business humanization – all of which take place prior to the humanization of the brand. Quite the concept that more companies could certainly use to their advantage!

  • http://zachcole.com Zach Cole

    I love this flowchart! It's well put together and shows how there are different facets to business humanization – all of which take place prior to the humanization of the brand. Quite the concept that more companies could certainly use to their advantage!