I caught up with my good friend Maria Ogneva at Yammer headquarters in San Francisco last week and asked her a few questions about the impact that internal collaboration has on business. Her answer is extremely insightful and she addresses culture, process, technology and of course the social customer.
In case you didn’t know, Yammer is an enterprise social network and is also featured in chapter 2 of my upcoming book, Smart Business, Social Business: A Playbook for Social Media in Your Organization scheduled to be released in July 2011.
