Home Social Business Consumers are shaping Social Business
November 8, 2010 1 Comment

Consumers are shaping Social Business

Excellent video interview with Brian Solis and Frank Eliason on customer service. Key point here is that consumers are forcing organizations to think twice about their traditional business models and are forcing them to evolve from a brand that merely engages in social media to a social business. There is a huge difference.

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Filed Under: Social Business
About Michael Brito

Michael Brito is a Senior Vice President of Social Business Planning at Edelman Digital. He helps his clients transform their organizations to be more open, collaborative and socially proficient; with the end result of creating shared value with employees, partners and customers. Prior to Edelman, Michael worked for Intel and Hewlett Packard in various social media marketing roles. Opinions posted here are his own.

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  • http://twitter.com/ToffsyHeart Toffsy Heart

    Remember the days when it was all the buzz about answering machines? Sooner or later it will show – businesses with the best human connection will “eat” the businesses without it. Forcing to buy when a customer needs help with something that they already bought is rude and annoying. And people tend to get imune to that. Just like viruses on vaccine. We need human connection – whether you like it or not :)