So this past 4th of July weekend, I decided to take my wife and daughters to Santa Monica for a short vacation. We stayed at the Sheraton Delfina for four nights and it was very pleasant. The hotel staff was nice, the room was phenomenal and we had a great view.
And of course, being the great social media practitioner that I am, I checked in on Foursquare the day I arrived.
Just today, I noticed that the hotel started following me on Twitter. I reciprocated and then got this message a few hours later.
I normally don’t click on links when they solicit a “like” but I did today. I clicked through, liked the page and even left a wall post thanking them for a great stay. They responded a few hours later.
So, I guess you can say that I am now loyal to the Sheraton Delfina. They didn’t have to give me any discounts, a complimentary dinner or a room upgrade. They simply spent time (manually) finding out who visits their hotel; and then reached to say “thank you”. That was enough for me.